At one point, you had a very hot lead that seemed like a very promising opportunity for new business. And then… it turned cold. It happens to everyone, especially when your active business gets busy. That doesn’t mean you have to give up on the lead though – warm them back up instead! We share 4 easy tips to help you turn those cold leads into warm ones again.
1. Send an e-Card
Whether there is a holiday coming up or the lead has a birthday or move-in anniversary happening soon, an e-Card is an easy yet thoughtful way to re-establish contact. It is an unobtrusive gesture that still demonstrates you care. IXACT Contact makes this incredibly simple with our library of beautifully designed e-Cards for any occasion. You can even have Birthday and Move-In Anniversary e-Cards sent automatically from IXACT Contact! You’ll be gently reminding these leads of who you are, and consequently warming them up.
2. Send a Monthly e-Newsletter
Another great way to warm up cold leads is to include them on a monthly e-Newsletter. Here, you’ll be able to demonstrate your knowledge and expertise in a way that doesn’t feel pushy or unwelcome. IXACT Contact can help here too, with a done-for-you e-Newsletter that comes with three fresh articles every month! You can customize if you want, or set-it-and-forget-it. Either way, adding those cold leads to this mailing list is a surefire way to warm them up again.
3. Give Them a Call
Picking up the phone is still a critical part of the real estate business, so don’t be afraid to give those cold leads a call. When you do, log the notes so that you can have more meaningful conversations with them again in the future. IXACT Contact helps you keep those notes organized by allowing you to type them directly into a Contact Profile. You’ll get valuable information that you can easily recall any time you need it.
Once you have made that initial call, set up Keep in Touch Call Reminders through IXACT Contact so they never turn cold again. You can set up an appropriate interval depending on the type of lead they are, and be automatically reminded when the time comes to give them a call again.
4. Add Them to a Drip Email Campaign
Once you have re-established contact and learned a little bit about who they are and what they’re looking for, add that cold lead to a drip email campaign. This will deliver timely and relevant messages to them on an ongoing basis, so they’ll not only be warmed up, but far more likely to convert! IXACT Contact provides you with 9 different pre-written drip email campaigns that suit a wide variety of leads. You can easily assign these to any contact, and let the system do the work from there. If you want to avoid ending up with cold leads in the future, you can also automatically assign new leads to a drip email campaign. Talk about easy!
Having a lead turn cold is disappointing, but it doesn’t have to be the end of the relationship. Warm up that cold lead with the above 4 tips and the help of IXACT Contact. Start your FREE 5 week trial of IXACT Contact now.