Marketing Best Practices for Agents
The housing market will always have its ups and downs. And more and more Agents are learning the importance of marketing their real estate business, particularly online. Here are three ways real estate agents can better market their business in today’s digital age:
Agent Website Best Practices
Your Agent website is a great way to establish your brand and capture leads. The most effective real estate websites have a clean layout that isn’t overwhelmed by unnecessary images or videos which can increase load times.
Another important feature is an IDX feed so that you can highlight local listings on your website. Being able to see the homes for sale is the number one reason consumers visit Agent websites.
You should also make sure your website has clear calls to action, or CTAs, that tell visitors to your site what they should do next. For example, “Call for more information” or “Contact Me Today!” are clear calls to action. You’ll usually want these CTAs to be by either a phone number, email address, or ideally, a contact form.
Real Estate Email Marketing Communications
Effective email communications provide useful information that is relevant to its intended audience. Best practices recommends that you create email campaigns based around those reading it. For example, new homeowners would be interested in reading something different than renters.
You should also use emails to update your contacts on new listings, open houses and recent closings.
Monthly E-Newsletter for Agents
A monthly e-newsletter is a great way to stay front of mind with your contacts without cluttering their inbox. By providing high quality, interesting information, your contacts will be assured they are working with an Agent who is not only looking to provide a service, but to also educate potential buyers and sellers.
With IXACT Contact, we take the guess work out of creating a professional, quality monthly e-newsletter. Our e-newsletter is delivered right to you and is written and designed by real estate experts. Learn more about our e-newsletter feature.
Marketing is a great way to show off your business and your real estate brand. Connecting with both potential and current clients in a way that is useful to them will not only help build your reputation as a top Agent, but give your business a level of professionalism that gives you an edge over the competition.
IXACT Contact has a number of marketing tools that can help get your efforts off the ground including the ability to set up drip marketing automation, mass emails and a website lead generation contact form. Give your marketing plan a boost.