How to Make an Impact with Personalized Marketing


The most successful marketing and sales strategies are no longer built around broad demographic populations. Today, smart marketers supplement their mass marketing with relevant, personalized messaging that is hyper targeted to the individual. Why personalized marketing works for real estate agents Personalized marketing fits hand-in-hand with the in-person sales effort real estate agents make with […]

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Why Your E-Newsletter Must be Mobile Friendly


Young woman at cafe drinking coffee and using mobile phone

E-newsletters are one of the best ways for real estate agents to stay in touch with their contacts and generate referrals. But if your e-news isn’t mobile friendly, it’s time to find a new template design. Mobile is now the primary marketing channel In the past few years mobile has surpassed desktop usage. Mobile digital […]

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How a Real Estate CRM Can Keep You Organized


Busy Person Attaching Many Sticky Notes On Large Window

There’s a lot of positive psychology behind the idea of remaining organized. Staying organized is difficult because of all the clutter we accumulate, and there is never enough time to methodically sort everything into a coherent manner. In the world of real estate, organization is essential; where misplaced documentation, files, or dates can have a […]

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The Power of Word of Mouth Marketing for Realtors


Greeting clients

Word of mouth marketing is a powerful phenomenon in marketing – and since real estate agents are representing themselves and their firm no matter where they are and usually don’t have the luxury of a high-powered marketing team behind them – it’s important that they pay a lot of attention to detail and a provide […]

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Growing Your Database


She's got it under control

Your database is your Personal GoldMine. Managing this list daily will always generate a large percent of your business. People that know, like, and trust you already want to do business with you. Consequently, it makes sense to grow your IXACT Contact database on an ongoing basis – consider them your People Farm. Here’s 6 […]

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IXACT Contact Adds New Greeting e-Cards and Automated Keep in Touch Call Reminders


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IXACT Contact announced today the addition of a new library of Greeting Card email templates making it easier than ever for real estate agents to reach out to clients on special days. With a variety of birthday, move in anniversary, and seasonal holiday cards, complete with a mobile-friendly design, these greeting cards can be easily […]

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