Finding Your Niche in Real Estate


Members of niche markets tend to be passionate about their specific interests, values, and hobbies. As a result, they’re more likely to talk about those interests – and your brand – with people they know, resulting in social network shares, conversations, and other word of mouth “advertising” that makes your brand seen and heard.  Become […]

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Setting You Up For Social Media Success


Did you know that 65% of home buyers say they are influenced by a friend’s homebuying posts on Facebook or Instagram? Social media has a huge impact on our day-to-day lives both personally and professionally. As a marketing tool, social media gives you a simple outlet for promoting your brand and your business.  80/20 Rule […]

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Which Marketing System Is Right For You?


Being in such a competitive industry, we always want to be the best, do our best, and prove we are the best.  With many tools available to help with these accomplishments, how do you narrow down the choices? While your main priority is to be out in the field relationship building and getting your business […]

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First Impressions Matter: A Strategic Approach to Brand Awareness


Brand awareness is a powerful tool in your marketing tool belt. First impressions matter to your brand, so you’ll want to keep your brand consistent across all your marketing pieces. From your website to your mailing pieces, keep your eye-catching brand all the same. A good way to do this is to start small and […]

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Tips for Working Harder and Smarter Your First Year in Real Estate


  A good friend of mine is approaching the end of her first year in real estate. An established interior designer comfortable running her own part-time business, Sara is also a busy mom and active community member. Multitasking during her rookie year was not the biggest challenge Sara faced. She simply needed to either add […]

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