How to Recruit Agents in a Competitive Market


IXACT Recruiter

Talent is the lifeblood of any business. And in order to keep a competitive edge in an already crowded marketplace, real estate brokers always have to have a pulse connected to top talent and a steady heartbeat with their efforts to recruit. As a broker, you’re always networking, staying connected to the big players in […]

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How to Keep Your Email Marketing Simple


email marketing

When an online form prompts you for your email address, we’re quick to feel guarded and protective of giving away this type of access, whereas in the past it was given without a seconds’ worth of thought. The reason for this hesitation is because people are tired of being sold to and bombarded with these […]

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Marrying Content Marketing with Real Estate


content marketing

Content will always be the future of marketing. It is the fuel that will propel your business objectives forward – whether you need to boost search rankings, nurture prospects, generate new leads or enhance your brand – all avenues lead back to having high-quality content as a real estate agent. Now that’s all well and […]

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In a Real Estate Marketing Funk? 10 Ways To Get Your Groove Back


real estate marketing funk

We can all get into a funk sometimes with our everyday lives – but nothing is worse than being in a funk with your real estate marketing. It can feel uninspired, repetitive and worst of all – produce a very weak ROI. We all need some creative energy in our lives, and sometimes to do […]

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Powerful Reasons for Selecting a Real Estate CRM for Your Entire Brokerage


Stop us if you’ve heard this before, but if your real estate brokerage doesn’t provide your agents with a world-class CRM – your competition will. This isn’t an earth-shattering statement here, but with agents traditionally viewing themselves as independent operators – they don’t like being forced to have a CRM they don’t see value from. […]

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How to Start Marketing With Clients – Not At Them


Real estate marketing is not a one-sided conversation anymore. In fact, the consumer holds so much power nowadays that in this competitive business environment; they are a lot more educated than ever before. With so much information digitally accessible, they come equipped with an onslaught of data, resources and peer-to-peer knowledge that they bring to […]

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