The #1 Email Marketing Mistake Made by Real Estate Agents


An effective real estate email campaign isn’t rocket science! It takes an organized lead database, good message content, compelling subject lines, solid marketing strategies and consistent effort. Of course, it helps tremendously if you have an excellent CRM for real estate! However, even with all of these things in place, agents can struggle with lead […]

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Should Real Estate Agents be on Instagram? The Pros, Cons and how to get Started


Even if you’re active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it’s image-based, and what better way to show off your latest listing than photos? But Instagram isn’t quite like […]

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4 Lies Real Estate Agents Tell Themselves


An article originally published on Inman exposes 4 harmful lies that too many Agents tell themselves about their business.  Are you guilty of telling yourself any of these untruths? To paraphrase what the author wrote, real estate agents already struggle with the misconception that all agents are greedy rather than helpful. It’s even worse that  many […]

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Why your Agent Website Might be Overlooked


It has been reported that over 240 million unique internet users visited real Agent websites (RealTrends).  Many real estate agents focus time and energy on getting as many visitors on their website as possible, in hopes of getting as many leads as possible. Agents often get discouraged when they invest time and money into a […]

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First-Time Homebuyers are Dangerous-Fact or Fiction?


6 MIN READ   First-time home buyers have historically been a large niche for real estate agents. As each generation enters the workforce, their desire to own a home logically follows right after.  This trend has been hotly debated as the rise of the millennial homebuyer has spurred some interesting opinions. Conversations in recent years […]

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