Why Your Real Estate Email Marketing Is Failing


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In spite of all the new digital advertising opportunities available, email marketing continues to be the most powerful, cost effective way to generate and nurture real estate leads. In fact, according to a study completed last year by DMA National, email has an average ROI of $38 for every $1 spent! It’s clear that email […]

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Tips to Generate Referral and Repeat Business the Easy Way


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Unlike other professionals that we see several times a year (like dentists) a consumer may only need the services of a Realtor once every several years. No wonder so many clients forget the name of their former Realtor, no matter how much they enjoyed working with them! 92% of consumers trust recommendations from friends and […]

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5 Rapport-Building Moves to Win More Listings


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Building rapport with your real estate sellers is one of the most important ways to win more listings. In this terrific post that originally appeared on Inman, Pat Hiban explains 5 rapport-building moves you can use to impress your leads and win more listings in your city. Pat writes: You probably already know the importance of […]

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How to Become the “Go To” REALTOR in Your Town


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Do you have a favorite pizza parlor? One that you naturally call on pizza night without even considering another place? Or maybe for you, it’s a favorite bakery that you visit for every special occasion, or a preferred salon where your hair stylist knows you by name. How would you like to be THE “go […]

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How to Feel Comfortable Calling Past Clients


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Do you look forward to calling past clients, or does it make you feel uncomfortable? Sometimes, if you haven’t spoken to a past real estate client in a long while, it can feel awkward or you may not know what to say. Staying in touch regularly with past clients is key for building your pipeline of […]

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What Does it Mean to Execute a Real Estate Transaction with Excellence?


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On any given day, a real estate agent has a hundreds of tasks on the go. Between your listing presentations, open houses, contract drafts and phone calls, it can be easy to lose focus on the kind of service you’re offering your clients. Do you put a lot of effort into being nice to your […]

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