5 Signs You Need a Real Estate CRM


CRM’s get discussed a lot within the business context, but sometimes the extent of knowledge only extends to that acronym. A CRM, or a Customer Relationship Management platform helps you improve your existing relationship, finds new prospective customers and tracks interactions with prospects and customers. It provides a holistic view of all of your touch […]

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How to Actually Generate Good Quality Leads on Facebook


What started out as a project inside a Harvard dorm room has exploded to a cultural phenomenon, reinventing the way we connect with each other around the globe. Facebook is a social media giant that people use to connect with friends and family, watch videos, get news updates, and maybe even do some networking. Latest […]

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5 Marketing Practices That Have No Place in 2017


The days of traditional marketing are numbered, but some businesses haven’t caught up with the times yet. Due to lack of digital know-how or resistance to adopting new methods, many antiquated marketing practices are still lingering in the real estate industry, and they’re quickly becoming ineffective. The internet has irrevocably altered how people find and […]

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5 Ways to Lose a Lead Real Quick


Forgive us if we sound like a broken record here, but in order to reiterate our point – leads are the lifeblood of any business and should be given the same level of attention as you would any other client. If a prospect was recommended to you, found you online or heard about you by […]

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How to Show the Lighter Side of Your Brand


Personal branding can undoubtedly be challenging. And in the real estate game, it is entirely a relationship building business, meaning that people want to get to know you – not the business version of you – the real you. They can cut through all the marketing speak and know when your content is genuine or […]

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