Real Estate Email Marketing

When it comes to researching information about buying or selling a home, many are turning to the internet. Because of this, it’s important to make sure you are reaching your current and potential business where they spend their time—online.

That’s why, with IXACT Contact, you get more than just a contact management system, you get an email marketing tool that ensures you can easily stay in touch with all your contacts, including new leads.

Why Email Marketing?

With the right Agent email marketing strategy, you’ll have the ability to:

  • Build your real estate brand
  • Grow your reputation
  • Increase client retention
  • Show yourself as a thought leader

With IXACT Contact, it’s simple to assign every contact to a targeted Keep In Touch Plan, that sends relevant messaging, specific to that contact’s wants and needs, in a way that’s automated yet personalized. Without any work on your part, your Keep In Touch Plan nurtures relationships, and positions you as a beacon of relevant information for all your contacts.

And with our easy to use email templates, every message you send will look professional.

Tips for Effective Real Estate Email Marketing

It’s important that any messaging you send to a prospective or current client be worth reading, especially when it comes to email. Here are some fast tips for creating effective emails:

1.  Give relevant info based on the audience.

With IXACT Contact, you are easily able to sort contacts by groups based on their specific interests and needs. Keep this in mind as you create your email strategy. For example, you wouldn’t want to send tips on staging a home to first-time home buyers. Instead, you’d want to send more relevant information to this group, such as home improvement tips for new home owners.

2.  Deliver information in short and concise bursts.

The best way to ensure your emails are read is to provide short bursts of information, particularly by using numbered lists or bullet points. Keep it short by providing a link to relevant third-party websites, or even to pages on your own website, so those that want to read more, can.

3.  Make your message newsworthy.

Keep prospective and current clients informed when it comes to new listings, sold listings and open houses. These types of emails make it easy for your clients to see homes near them, and also show off your skills for finding and selling homes.

IXACT Contact wants to make it as easy as possible for you to stay in touch with everyone you come in contact with. That’s why we also feature drip marketing automation which allows you to automatically enter leads coming in through your website into a drip email campaign. With drip marketing automation, you’ll be able to contact a prospective client before another Agent has the chance.

We also provide a monthly e-Newsletter, which is professionally written by real estate experts. We do all the work so you don’t have to, making it simpler than ever before to provide relevant, timely information to all your contacts.

With IXACT Contact, you get more than just a contact management system, you get all the tools you need to establish an effective real estate email marketing strategy.

See how IXACT Contact can work for your Agent marketing. Start your FREE TRIAL today.