Using Webinars to Promote Your Real Estate Business

Is educating your clients on the home buying and selling process at the core of your real estate business? Do you consider yourself an expert on the local market or have a knack for working with first time home buyers? Could you easily make a Top 10 list with tips and tricks for staging your home for professional photos, open houses, and showings? Do you regularly connect with your team to keep them engaged, involved and progressing as real estate professionals? 

Webinars to Educate and Inform

If you answered “yes” to any or all of these questions, have you considered creating a webinar series that educates, informs, and showcases your value as a real estate professional? A mainstream marketing tool in today’s digital and virtual world, webinars are a low-cost, low-commitment medium for staying connected and establishing credibility with your current and potential client base. 

Typically thirty minutes to one hour in length, webinars can be recorded, shared, and published with attendees after the live event. Do you have a branded YouTube channel for your business? (Note: YouTube handles were just announced this week; look for more information on effective YouTube branding and marketing in our next blog post.)

Structuring Your Webinar Content

A great way to practice presenting information within a designated time frame, webinars can help you refine your message and organize information in a way that helps you in the real world–one-on-one client education and brown bag “lunch and learns,” for example. Be sure to leave time for Q&A at the end of the session; this helps you understand what additional information you can address and clarify for your next presentation or as a follow up in your “thank you for attending” follow up communication. 

Promoting your Webinars with IXACT Contact

When promoting your webinar to your current clientbase (or subset of clients within your CRM database), you can use the e-newsletter tools with IXACT Contact to track delivery, opens, and the click through to registration details. 

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