How do you turn a target audience of prospects into a target audience of qualified leads and customers? Enter the call to action. In this post, we’ll explore powerful call to action examples and how you can use them to boost engagement across your marketing.
A call to action, or CTA, is one of the most important parts of your entire marketing strategy, especially when using automated marketing tools like IXACT Contact that help you create and deliver CTAs across email, your website, and social media. Whether on a landing page or in a colorful call-to-action button in your email marketing, calls to action encourage and convince people everywhere to act.
What is a good call to action?
Your CTA needs to be concise and direct so people perform the action requested without hesitation or confusion. A few common call to action examples might be “Get your Free Guide” or “Follow us on Facebook.” The perfect CTA will be different for every customer and for every business.
For example, some specific ways you might encourage potential customers to act immediately could be to:
- Minimize risk (“Start your no-risk free trial,” “Try it risk-free”).
- Focus on the value (“Sign up for hours of video content,” “Get your free 20-page e-book”).
- Get personal (“Tell us how we can help you,” “Find your dream home”).
Not only are good call to action examples clear and direct, they’re focused on a particular goal. Determine what exactly you want the visitor to do – what is your CTA’s purpose? For an action example: you might want to prompt a new follower (“Follow us for the latest videos”), obtain lead information (“Sign up for exclusive access”) or direct someone to your website (“Visit our site for homes for sale in your area”).
How to write a call to action for social media
Social media calls to action follow the same basic guidelines as other CTA forms. However, it’s a good idea to leverage platform-specific words and actions. Some social media call-to-action examples are:
- “Tell us what you think in the comments.”
- “Subscribe for exclusive content.”
- “Swipe up for more information.”
Along with using action words, make sure your CTA includes a value proposition. A value proposition is that something “extra” that communicates why a potential customer should take action. Value propositions make a more compelling call to action because they provide a promise of value. Some examples might be:
- Visual content like an image or video clip.
- A short subtitle or description of your offering.
- A short bullet point list.
Adapting Call to Action Examples from Traditional Marketing
Many early digital advertising campaigns were emails almost identical to direct mail ads. Those on the receiving end of these campaigns likely deleted these emails or directed them right into the spam folder. Luckily, email marketing – and other marketing campaigns – have come a long way since then. With modern CRM and marketing platforms like IXACT Contact, it’s easier than ever to include powerful CTAs that resonate with your audience.
That said, the driving force of the CTA remains the same. Think of a sign outside a café reading “Free cookie with coffee purchase,” or a department store offering generous discounts to customers who sign up for store credit cards. These are also calls to action prompting a desired action from the customer, and are just as effective a strategy in a Facebook ad as printed signage.
How to Use Calls to Action in Your Marketing Strategy
So, how do we leverage these tried-and-true marketing strategies in digital marketing? Include a simple call to action in your marketing materials, whether that be web pages, email newsletters or blog posts. Make sure every piece of your inbound marketing puzzle brings your potential customers to the preferred call to action.
By studying effective call to action examples and adapting them to your brand’s voice, you’ll turn curious prospects into qualified leads—and eventually, loyal customers.
Put Powerful CTAs on Autopilot
With IXACT Contact’s automated marketing tools, you can deliver perfectly timed, personalized calls to action that nurture leads and grow your business. From email campaigns to social media automation, we help you stay top of mind—without the extra work.
Start your free 14-day trial today and experience the ease of marketing that works.