Consistency is KEY in Real Estate Marketing


A common mistake that real estate agents make is “throwing spaghetti at the wall”. That is trying many things once or twice and “seeing what sticks”. Unfortunately, this approach is not only time-consuming, expensive and largely ineffective, it is downright discouraging! Knocking on a few doors, paying for a few billboards and a seat-of-your-pants social […]

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Which Marketing System Is Right For You?


Being in such a competitive industry, we always want to be the best, do our best, and prove we are the best.  With many tools available to help with these accomplishments, how do you narrow down the choices? While your main priority is to be out in the field relationship building and getting your business […]

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5 Tips to Stand Out as a Real Estate Agent


The real estate industry is a crowded and competitive space. Having said that, unless you’re carving out a brand new sector, so is every industry. In real estate, the key to success is not about reinventing the wheel but rather figuring out ways to get noticed and be remembered. Here are 5 tips to get […]

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How to Make an Impact with Personalized Marketing


The most successful marketing and sales strategies no longer revolve around broad demographic populations. Today, smart marketers supplement their mass marketing with relevant, personalized messaging that is hyper targeted to the individual. Why personalized marketing works for real estate agents Personalized marketing fits hand-in-hand with the in-person sales effort real estate agents make with their […]

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Do Real Estate Agents Need to Blog?


reacosThink of a blog as your own personal take on the field of real estate. You’re on the front lines every day, interacting with clients and following the market, and a blog is a valuable place to do a brain dump to share your insights with your growing network. To answer the question, “do real […]

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4 Ways to Create a Long-Term Real Estate Relationship


As a real estate agent, you know how powerfully important good relationships are for your business. It’s critical that everyone from your prospects to your past clients feel heard in order for you to be your most successful. But how do you really build those long-term relationships that keep coming back, year after year, with […]

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