The holiday season is a time for goodwill, family, and reflection—but it’s also a time when business often slows down. As a real estate agent, you might worry about being forgotten amidst the flurry of gift-giving and travel planning.
However, the holidays are actually the perfect opportunity to connect with past clients and future prospects in a meaningful way, ensuring you stay “top of mind” for referrals and future transactions.
Here are three holiday real estate marketing ideas to keep you relevant and memorable this season.
Host a Low-Pressure, High-Impact Client Appreciation Event
The holidays are synonymous with gathering. Hosting a client event is a fantastic way to reconnect face-to-face in a relaxed, non-transactional environment. This strategy solidifies relationships, encourages casual conversations about the market, and creates organic referral opportunities.
Event Ideas
- Holiday Photo-Ops: A family-friendly event where clients can get a professional (and free) holiday photo.
- DIY Decor Workshop: Supply materials and host a casual drop-in event at your office or a local community center.
- Holiday Lights Tour: Charter a bus for an evening and treat clients to hot drinks while viewing the best holiday light displays in the area.
The goal is appreciation, not solicitation. Make the event about giving back and enjoying their company. Ensure your branding is subtle—a small banner or a branded photo frame—to keep the focus on the fun.
Deliver Timely and Helpful Digital Content
Maintaining a consistent digital presence ensures you remain a valuable resource. During the holidays, shift your content from standard market updates to seasonally relevant, problem-solving topics.
Relevant Digital Content Topics
- Home Prep: “5 Tips for Hosting Overnight Guests,” “Winterizing Your Home Checklist,” or “Energy-Saving Tricks for Holiday Lighting.”
- Local Focus: A curated list of “Must-See Holiday Events in [Your Town]” or “Best Places to Buy a Locally-Sourced Christmas Tree.”
- Market Insight: A brief, positive summary: “The Holiday Market: Is Now a Good Time to Buy or Sell?” (Keep it short and optimistic.)
Use a consistent schedule (e.g., a weekly email or a social media series). Keep posts brief, visually appealing, and link back to a resource on your website or blog. The key is to offer genuine value that makes your clients and prospects look forward to hearing from you, rather than feeling bombarded.
Lean On Your CRM
A robust real estate CRM is essential year-round, but especially helpful during the busy holiday season. Leveraging automation and organization tools will help you stay focused and fresh in the mind of your prospects and clients.
How Your CRM Can Help
- Segmenting Your Contacts: Holiday downtime is the perfect opportunity to revisit your contact list and organize them for maximum efficiency. Segment leads based on their stage in the buying or selling process, and plan your communication accordingly.
- Automating Your Follow-Ups: A CRM can do the heavy-lifting when it comes to consistent communication. Set up a schedule for follow-ups and other touchpoints.
- Personalizing Interaction: Use seasonally-themed greetings and templates to add a personal touch and stand out in your prospects’ inboxes.
Even if the real estate market slows down during the holidays, your marketing doesn’t have to. Put these holiday real estate marketing ideas into action and stay top of mind with clients and prospects. Get started easily with IXACT Contact—sign up for your 14-day free trial and see how our tools can simplify your seasonal marketing and help you grow your business