What do Real Estate Clients actually want?


Buying or selling a home is a major emotional event. Clients put their faith on the line with a real estate agent to deliver and exceed their expectations – while remaining a rock throughout this roller coaster ride. While every client and situation is different, there are many similarities that stand out to help you […]

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6 Ways to Improve your Real Estate Email Marketing


If you’re not seeing results with your real estate email marketing, it’s time to ask yourself a question. When is the last time you updated your email marketing strategy? To keep your audience interested in your messages, and engaged with your brand, it could be time to shake things up! To help you, we’re sharing […]

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5 Components of the Best Agent Websites


A real estate agent’s website says a lot. It can either be helpful to its audience of prospects, or not. It can either contribute to an agent’s goals of building an online brand and generating leads, or not.   The best Agent websites have the boxes checked in both of these categories. Now the question is, […]

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The #1 Email Marketing Mistake Made by Real Estate Agents


An effective real estate email campaign isn’t rocket science! It takes an organized lead database, good message content, compelling subject lines, solid marketing strategies and consistent effort. Of course, it helps tremendously if you have an excellent CRM for real estate! However, even with all of these things in place, agents can struggle with lead […]

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4 Lies Real Estate Agents Tell Themselves


An article originally published on Inman exposes 4 harmful lies that too many Agents tell themselves about their business.  Are you guilty of telling yourself any of these untruths? To paraphrase what the author wrote, real estate agents already struggle with the misconception that all agents are greedy rather than helpful. It’s even worse that  many […]

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First-Time Homebuyers are Dangerous-Fact or Fiction?


6 MIN READ   First-time home buyers have historically been a large niche for real estate agents. As each generation enters the workforce, their desire to own a home logically follows right after.  This trend has been hotly debated as the rise of the millennial homebuyer has spurred some interesting opinions. Conversations in recent years […]

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