Email marketing is a vital tool in the arsenal of any business, including real estate. You know that it helps you to keep in touch and connect with new and past leads, and in turn helps you generate more business. But even if you are doing email marketing on a regular basis, there might be a few ways you could improve it.
1. Use Great Content
The truth is your email marketing is only going to be as good as the content contained within it. Even if you are a strong writer, the odds are good that there will be moments when you simply don’t have the time to create the most compelling and useful content. So what’s the solution? Making use of professionally written automated content.
IXACT Contact provides this in two ways for your email marketing. The first is in our automated e-Newsletter that comes with 3 fresh articles written for you each month. You can customize if you want, or simply set-it-and-forget-it. The second is our pre-written drip email campaigns.
IXACT Contact provides a variety of professionally written lead nurture campaigns targeted to specific audiences such as buyer leads, seller leads, renters, FSBOs, and more. Leads can be assigned to the appropriate campaign with a couple of clicks. If you’re taking advantage of automated lead capture, it happens automatically.
With lead nurture campaigns, you’ll be delivering relevant, useful content that keeps you top of mind with virtually no effort on your part.
2. Add Your Branding
Sending regular emails to your database is good, but sending branded emails to your database is better. Let your contacts get to know you and your business better simply by adding your photo, logo, and personal branding to every email.
Creating your branded email header and signature in IXACT Contact is part of our “Concierge Setup Service” available to every customer. Including your branding in all your email marketing positions you as a knowledgeable and recognizable real estate professional.
3. Gain Insight into What’s Working
You send out beautiful emails with fantastic content on a regular basis – but are they working? If you don’t know, you could be wasting a lot of valuable time and resources. You’ll improve your results if you pay attention to your email campaign reporting.
IXACT Contact’s Campaign Reporting shows you how your mass emails are performing, including information such as open rate, clickthrough rate, and bounce rate. This information helps you continually test and improve the effectiveness of your email marketing.
Campaign Reporting shows you who is opening and clicking on your emails too, putting a spotlight on potential hot leads and new business.
You don’t need to be an email marketing expert to improve your email marketing strategy. A few small changes can have a big impact. With IXACT Contact, making these changes is even easier. Start your FREE 5 week trial of IXACT Contact now.