As a busy real estate agent it can be easy to focus on what your business needs right this minute. There are a lot of demands on your time and things that need to be accomplished quickly. So finding the time and energy to work on the long-term needs of your real estate business can be a challenge. We understand that. But in 5 years, you might be wishing you had made the time, and then it will be too late. So what’s the answer? Do these 3 things that won’t add a lot of work to your plate now, but will benefit you immensely down the road.
1. Send a Monthly e-Newsletter
Sending out a monthly e-Newsletter could be one of the easiest things you can do now that will continue to benefit you for years to come. It helps you to stay top of mind with your contacts, as well as helps to establish you as an expert on all things real estate-related. When you use IXACT Contact’s automated e-Newsletter, you get three fresh, professionally written articles each month. So it won’t take you any extra time, but will keep you building your business well into the future.
2. Pay Attention to Longer-Term Leads
In the day-to-day, those clients and leads who require something from you right this moment will always get priority, but it shouldn’t be at the cost of your longer-term leads. So how do you strike a balance? By assigning those longer-term leads to an appropriate drip email campaign. Whether they are looking at downsizing in two years or to move from renters to buyers in the next 6 months, you can be communicating regularly. The best part? It’s automated. IXACT Contact provides a variety of pre-written drip email campaigns so all you have to do is assign the right one to that long-term lead. It won’t add to your daily workload, but will pay off when they have been nurtured from lead to client down the road.
3. Celebrate Birthdays and Move-in Anniversaries
In a busy schedule, it can be difficult to remember the special dates of your own loved ones let alone those of your contacts. But making the extra effort to reach out on a birthday of move-in anniversary not only reminds your contacts that you are there, but also that you care. If you want to build your repeat and referral business, those are two important reminders! IXACT Contact takes the burden off of your very occupied mind by automating birthday and move-in anniversary reminders. You can choose how many days before the special occasion that you would like to be reminded – and you can do so for your entire database. You can even send an e-Greeting card to the contact directly from IXACT Contact with our many templates. It couldn’t be easier, and your business will benefit now and in the future because of it.
Your very busy today shouldn’t hurt your tomorrow. Set up a few simple systems and reminders using a real estate CRM such as IXACT Contact, and thank yourself for it 5 years down the road when your business has grown. Start your FREE 5 week trial of IXACT Contact now.
