Real estate testimonials from your happy clients are a powerful business-building tool. In fact, they’re one of the best credibility indicators in your real estate marketing arsenal.
Real estate leads expect you to be biased but they trust that other buyers and sellers will tell it like it is. That’s why testimonials are so powerful; a bunch of great ones on your website can easily sway a lead to pick up the phone and give you a call.
But a steady stream of great testimonials doesn’t “just happen.” Even if you’re providing top-notch service, some clients don’t think to give you testimonials/ don’t realize how important they are to your business success. You need to be proactive. Here are three fantastic ways to get more testimonials:
Getting More Testimonials in Real Estate Sales
1. Let clients know you value testimonials.
The saying, “If you don’t ask, you don’t get” is often true. Show your clients your testimonials and let them know you’re open to receiving them if they feel you’ve done a great job. When showing them your testimonials, let them know you’re proud when you receive one and how much you value them. Also, it’s a good idea to put a blurb in your signature that you’re open to receiving testimonials.
2. Pay attention to email exchanges.
Because we send so much email back and forth on a daily basis, you’ve likely got emails saying nice things about you or the work you’ve done. When you get these comments, reply back with a “Thank you” and ask if the client would mind if you use that comment as a testimonial.
3. Make feedback your friend.
Ask for candid feedback after you’ve helped the client with their purchase or sale. You’ll find that people will often say very positive things and will let you use their comments as a testimonial.
Of course, when asking for feedback or to use someone’s comment, don’t be pushy and be careful not to come across too strong. Remember that at the end of the day, the best way to get people to say positive things about the work you’ve done is to go above and beyond and provide a positive, memorable experience.