3 Ways a CRM Can Help Your Brokerage

You know that a good CRM is helpful for individual agents, but is adopting one as a brokerage solution really worth the investment? It absolutely is. There are a myriad of ways having a specific solution can help your brokerage, but we’ve outlined three of the biggest.


1. Recruit the Best Agents

Your business relies on you attracting the very best agents – that much you know. But how exactly can you attract them? Providing them with a next-gen real estate CRM is a great start. It shows that you are willing to invest in their success and provide them with the necessary tools to do their jobs well. IXACT Contact provides exactly that while being an affordable option for any size brokerage. And if you are looking to gain an extra edge in recruiting top agents, try using IXACT Recruiter. IXACT Recruiter is a customer version of IXACT Contact designed to systematize your agent recruiting. You’ll be finding those top performers more quickly, and getting them to want to work with you more easily all thanks to a CRM.

2. Help Your Agents Succeed

It’s a no-brainer that when your agents are performing better, your brokerage benefits as well. So how do you help every agent in your office to see more success? By providing them with a real estate CRM and Marketing Automation solution that meets all of their needs. One such as IXACT Contact that is easy to use, features helpful automation tools, and provides excellent marketing content will tick all of the boxes an agent needs to be successful. When agents see they are increasing their results with less effort, they also get an improved work/life balance, which keeps them happier. A happier agent will close more deals, and be more likely to stay with your brokerage. It’s a win-win situation.

3. Send Customized Content

Running a brokerage is no easy task, and keeping on top of every detail and every agent can quickly become overwhelming. A simple way to ensure that agents are sticking with your brand and using appropriate messaging for your brokerage is by creating custom content for them to send. With IXACT Contact, you can customize your agents’ monthly e-Newsletter with your articles or edits before pushing it out to them. You can also create unique webpages that are auto-loaded into all websites your agents create using IXACT Contact. You’ll ensure your brokerage has consistent branding and messaging, and make the lives of your agents even easier. Now isn’t that helpful?


As a brokerage, it might seem easier to just allow all of your agents to choose whichever CRM they prefer. There are lots of benefits to having a solution of choice though. Attracting top agents and helping them to be their most successful while managing a consistent brand and voice are among the top benefits. Want to experience IXACT Contact for yourself first? Start your FREE 5 week trial of IXACT Contact now.