5 Simple Ways to Become the Go-To Agent in Your Community

You know the community you serve like the back of your hand. You know the best schools, restaurants, community programs and more. But does your community know you as the go-to real estate agent? With the level of knowledge you have, they certainly should. Luckily, we’ve outlined 5 simple ways for you to make that happen.

1. Share News & Information

One of the easiest ways to become the go-to real estate agent in your community is to become a valuable resource. Sharing exciting news or valuable tips and advice not only demonstrate your expertise, but keep people coming back to you. A great way to start doing this is with a monthly e-Newsletter sent out to all your contacts. When you use IXACT Contact, you get this done for you! We provide three fresh articles each month, and the e-Newsletter will automatically go out on the date and time you have chosen. Of course, you can always customize your e-Newsletter to add in a relevant article about local trends or important community news!

2. Give Back

Your community provides you with your livelihood, so it is important to give back to it once in a while. This could mean volunteering your time at a local charity, or holding a Client Appreciation event. However you choose to give back, invite your community to participate with you. You can easily send a mass email to your database when you use IXACT Contact. Not only will this demonstrate how invested you are in your community, but it will provide you the opportunity to get to know your contacts better by interacting with them outside of the home buying or selling process.

3. Learn Their Goals

Understanding the goals of your contacts is critical to becoming their go-to agent. Whenever you have a conversation with them, take detailed notes on the things they mention. IXACT Contact makes this incredibly simple by allowing you to enter your notes directly into a Contact Profile. Then the next time you speak to that contact, you can easily pull up all relevant information and ask specific questions. You’ll build a stronger relationship and have a much better idea of what each contact might be looking for – today or down the road.

On top of that, most homeowners have goals for their homes. By paying careful attention and reaching out regularly, you learn what these are. You can then leverage your connections within your community to help them find the right painter, landscaper, carpenter, etc., to help them achieve their goals. Your client will appreciate you helping them find someone trustworthy, and the local businesses you recommend will appreciate your referrals. In turn, those local businesses are more likely to refer you to anyone they know looking for a real estate agent. This helps plant you firmly as the go-to agent for your community.

4. Recognize Special Days

One of the absolute simplest ways to become the go-to real estate agent for all of your contacts is to recognize their special days. It’s a small touch that goes so far in building your relationships and establishing you as someone who cares and can be trusted. IXACT Contact makes this even easier with automated Birthday and Move-In Anniversary reminders for each and every one of your contacts. You can even have e-Cards go out automatically on these days! And you don’t have to stop at birthdays and move-in anniversaries. IXACT Contact has a huge library of e-Cards for any occasion or holiday.

5. Be Reliable

Being reliable may seem like common sense, but it is truly the linchpin in becoming the go-to agent for your community. Your contacts need to know they can always count on you if they are going to not only come back, but refer others to you. You need to respond in a timely manner, keep in touch regularly, and never let a detail fall through the cracks. The easiest way to do all of that? Use a great real estate CRM such as IXACT Contact. With the help of automatic lead capture and notifications, automated Keep in Touch Call reminders, and Listing and Closing Activity Plans, IXACT Contact ensure you stay known as reliable no matter how busy your schedule gets. And when you become the go-to agent for your community, your schedule is going to get very busy!


Becoming the go-to agent for your community is a wonderful goal to aspire to – and with these 5 simple tips it is one you can easily achieve. Add in the help of a great real estate CRM such as IXACT Contact, and you’ll see it happening faster than you ever imagined. Start your FREE 5 week trial of IXACT Contact now.