As a real estate agent, you are utilizing a lot of different technology to assist in the success of your business. If all of those different services aren’t able to speak to each other though, it can make your life more complicated than it needs to be. Since a good real estate CRM is the technological foundation for most agents, there are certain integrations it needs to have.
You have a great website that is beautiful and allows you to capture leads directly from it. But is that website connected with your CRM? If it isn’t, manually entering all of those new leads is a headache you don’t really have time for. Your real estate CRM should enable you to automate your website lead capture, just as IXACT Contact does. Whether you use IXACT Contact’s included agent website or one you have already created, you can automate the lead capture from that site to ensure none of those new leads are falling through the cracks.
Similar to your website, if you are utilizing tools such as Zillow, Trulia, or Fivestreet they should be able to integrate with your real estate CRM. Otherwise you are paying a lot of money to get a lot of leads – and to do a LOT of extra work! IXACT Contact integrates with all three of the programs mentioned, and virtually all other lead generation services. This helps you to automatically capture leads and get them assigned to email marketing ASAP. You save time AND start the nurture process more rapidly.
Social media is a huge part of our lives today, and your real estate CRM needs to be able to interact with it to improve your business. IXACT Contact does this with our social media intelligence feature, which locates the social media profiles associated with your contacts and includes the information in their Contact Profile. This helps you gain more information about individual contacts, and also to see where they tend to spend their time on social media. Knowing where they spend their time on social media assists you in planning your social strategy.
IXACT Contact also takes things a step further and offers Social Stream. Social Stream will automatically post articles from top-tier publishers on predefined topics you have chosen – up to 3 times a day 7 days a week! Your social media accounts will always be active and fresh, with very little required from you.
According to a study by Campaign Monitor, video emails increase the clickthrough rate by 50%. That’s a big jump! So if you are using a CRM for your email marketing (which a good real estate CRM should allow you to do), you want to make sure you can include video in those mass emails. BombBomb is one of the best tools out there for video emails – it simplifies the process and looks great. If your CRM integrates with it, your life is going to be so much simpler and your business is going to benefit so much. The good news? IXACT Contact integrates seamlessly with your BombBomb account.
Smartphone and Gmail Syncing
You aren’t always on your computer, and you don’t only use your CRM to send emails. So your real estate CRM needs to be able to sync with your smartphone’s contacts and calendars, as well as with Gmail, Outlook, or Apple. If you make an appointment on your iPhone you don’t want to have to manually add it in to your real estate CRM as well. A good CRM such as IXACT Contact can be set up to sync automatically, so you are staying organized wherever you are.
Even the greatest real estate CRM doesn’t do absolutely everything, but it should be able to work with the tools you use outside of it to create one cohesive system. Technology should make your life easier, and with the above integrations it will. IXACT Contact offers it all, helping you to spend more time in the field and less time at your desk. Start your FREE 5 week trial of IXACT Contact now.