6 Frequently Asked Real Estate CRM Questions

6 Frequently Asked Real Estate CRM QuestionsIn today’s blog post, we answer six of our most frequently asked questions. Enjoy!

1.  What does CRM stand for?

CRM is an acronym that stands for “Customer Relationship Management.”

2. How does a real estate CRM benefit me?

The benefits of integrating a CRM system into your business are more referrals, more repeat business, the ability to be proactive rather than reactive, and the ability to stay 100% organized. A great real estate CRM is like having your very own personal assistant who reminds you of key dates and tasks, sends out emails on your behalf, gives you key insight into your business, and more.

3. What sets you apart from your competition? What are some key features of your CRM?

IXACT Contact is known to be a robust, feature-rich system that’s exceptionally easy to learn and use. The system is user-friendly and doesn’t require agents to be very tech savvy. The learning curve is hours or days, versus weeks or months with other systems.

IXACT Contact’s real estate CRM has two innovative features that set it apart. One is its monthly real estate specific e-Newsletter that is professionally designed and written every month on your behalf.

The other is Email Campaign Reporting. This is a feature that lets you identify hot leads.  You can get a report at any time on who has opened your email, what the bounce back and click-through rates are, as well as other key information on emails sent from the system. This gives you great insight on how to improve your marketing moving forward.

4. Does your monthly real estate newsletter go out automatically? What kinds of content does it contain?

The monthly e-Newsletter is automatically sent out on your behalf. As we mentioned earlier, it’s professionally designed and written so all you have to do is choose what day of the month you would like it to go out and who you’d like to send it to (you have the option of selecting just a specific group).

The real estate newsletter is packed with useful tips and advice for homeowners. It’s designed to position you as a true expert in your field. Examples of articles include tips for boosting curb appeal, ways to assess the value of one’s home, and how to choose a reliable tradesperson. The beginning of the e-Newsletter can be customized, so you can add in market data and/ or a customized personal message if you wish.

5. Will IXACT Contact work on my Mac and iPad?

IXACT Contact is a CRM for Mac and iPad so it will absolutely work on your Mac (as well as your PC). It’s also fully optimized for the iPad so you can use the full system right from the device!

6. How does your system work with teams?

Small teams of two to three people can share IXACT Contact for the single account fee of $34.95 per month.  Every member of the team can be logged into the system at the same time on different computers, and the account can be synched to any number of smartphones.

At the end of April 2013, we will be releasing our TEAMS version, which has been designed to meet the needs of even the largest teams.  This version of IXACT Contact will be loaded with advanced features such as a calendar and task list for each team member, the ability to have different visibility/ security settings, the ability to assign tasks and leads to members of the team, and more. The cost will be $34.95 a month for the team leader and $24.95 a month for each team member.

Share a single account or move up to our TEAMS version – the choice will be yours!

We hope that this resource has been helpful. Of course, if you have any questions not listed here, you can reach us at 1-866-665-0018. We’ll be more than happy to speak with you to discuss your requirements.

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