4 Signs You Aren’t Using Your CRM to its Fullest Potential


Automated systems allow businesses to operate more efficiently, while improving their productivity and profitability. A real estate agent is no different than any other small business in the sense that you have sales targets and business objectives you want to achieve, a pipeline of leads and prospects you’re working on qualifying and converting, and a […]

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10 Misconceptions About CRM’s – Debunked


CRMs have evolved quite a lot in recent years, and far too often the narrative has shown a distorted reality as to how the modern day software can actually make your life easier – and strengthen your business. Today’s real estate CRMs are all about enhancing your client relationships, improving client retention, and helping you […]

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How Visual Storytelling is Shaping Real Estate


Have you ever heard the phrase, “a picture is worth a thousand words?” This famous idiom is based on the idea that a complex idea can be conveyed with just a single still image – and marketers took note of this powerful idea. Visuals have long been a cornerstone to a successful marketing strategy, to the […]

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5 Types of Real Estate Clients You Need to Understand


In the “Age of the Customer,” any business looking to survive puts their client at the center of their operation. Today, it’s the consumer, not businesses, who are driving business decisions, which means that it’s vital for real estate agents to understand their clients on a deeper level in order to make the sale. Don’t […]

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Why Real Estate Agents Struggle in 2017


While economic uncertainties continue and a changing global economy dominating the everyday headlines, it’s clear to many why real estate agents struggle to get ahead – especially in the aftermath of the housing crash. However, while these issues on the macroeconomic level are important to take note of, they aren’t the primary reasons that plague […]

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How a Real Estate CRM Can Keep You Organized


There’s a lot of positive psychology behind the idea of remaining organized. Staying organized is difficult because of all the clutter we accumulate, and there is never enough time to methodically sort everything into a coherent manner. In the world of real estate, organization is essential; where misplaced documentation, files, or dates can have a […]

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