How Visual Storytelling is Shaping Real Estate


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Have you ever heard the phrase, “a picture is worth a thousand words?” This famous idiom is based on the idea that a complex idea can be conveyed with just a single still image – and marketers took note of this powerful idea. Visuals have long been a cornerstone to a successful marketing strategy, to the […]

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5 Types of Real Estate Clients You Need to Understand


CRM (customer relationship management)

In the “Age of the Customer,” any business looking to survive puts their client at the center of their operation. Today, it’s the consumer, not businesses, who are driving business decisions, which means that it’s vital for real estate agents to understand their clients on a deeper level in order to make the sale. Don’t […]

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Why Real Estate Agents Struggle in 2017


While economic uncertainties continue and a changing global economy dominating the everyday headlines, it’s clear to many why real estate agents struggle to get ahead – especially in the aftermath of the housing crash. However, while these issues on the macroeconomic level are important to take note of, they aren’t the primary reasons that plague […]

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How a Real Estate CRM Can Keep You Organized


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There’s a lot of positive psychology behind the idea of remaining organized. Staying organized is difficult because of all the clutter we accumulate, and there is never enough time to methodically sort everything into a coherent manner. In the world of real estate, organization is essential; where misplaced documentation, files, or dates can have a […]

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IXACT Contact Adds New Greeting e-Cards and Automated Keep in Touch Call Reminders


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IXACT Contact announced today the addition of a new library of Greeting Card email templates making it easier than ever for real estate agents to reach out to clients on special days. With a variety of birthday, move in anniversary, and seasonal holiday cards, complete with a mobile-friendly design, these greeting cards can be easily […]

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5 Steps to Attracting More Real Estate Referrals for Less Money


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This post originally appeared on Inman, by Matt Bonelli. Real estate agents love receiving referrals; who doesn’t? Sometimes though, those referrals come with a big price tag. In some cases, the referral fee is upward of 40 percent! But, better to have business that you otherwise would not have had, correct? Here’s the interesting part. […]

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