4 Signs You Aren’t Using Your CRM to its Fullest Potential


Automated systems allow businesses to operate more efficiently, while improving their productivity and profitability. A real estate agent is no different than any other small business in the sense that you have sales targets and business objectives you want to achieve, a pipeline of leads and prospects you’re working on qualifying and converting, and a […]

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How to Leverage Social Proof as a Real Estate Agent


“Smart marketers know that social proof is the marketing tactic for easing the minds of worried customers.” Social proof is the new cornerstone to a focused marketing campaign, because it’s the type of collateral that connects happy customers to prospective customers – and with the bombardment of modern marketing messages, this will strike a chord faster. According to a […]

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5 Ways to Improve the Customer Experience


The life of a real estate agent doesn’t fit the traditional 9-5 workspace most people are accustomed to – this is an environment that never sleeps. It’s the New York City of work. And with research continuing to reveal that it’s better to retain a customer rather than acquire a new one, the onus is placed squarely […]

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What Do Real Estate Clients Actually Want?


Buying or selling a home is a major emotional event. Clients put their faith on the line with a real estate agent to deliver and exceed their expectations – while remaining a rock throughout this roller coaster ride. While every client and situation is different, there are many similarities that stand out to help you […]

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The Secret to Getting From Real Estate Rookie to Rockstar


Getting your foot in the door as a “new-on-the-scene” real estate agent is challenging. Real estate sales can be cutthroat and competitive, but don’t let that discourage you. The big players in real estate didn’t start at the top. They have worked hard to grow their businesses and their personal brand. That’s why it pays […]

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