There is a popular saying in the world of internet marketing: Content is King. Essentially this means that your website needs compelling content, which is usually in the form of tips and articles that will attract prospects, keep them engaged in your site, and motivate them to contact you. For instance, think of the e-Newsletter content IXACT Contact real estate CRM creates for you every month.
This is particularly important with respect to referrals who may visit your website before they decide whether or not to call you.
So what types of “compelling content” work best?
When a prospect visits your site, they are looking for helpful information on buying and selling homes. Tips and articles on topics such as finding the right Agent, hiring a real estate lawyer, relocating to a different city, implementing home staging techniques, getting ready for an open house, receiving and making offers, etc.,will gain the prospect’s interest.
Numerous studies in internet marketing prove that the longer a prospect stays on your website, the more likely he or she is to contact you.
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In addition, as a Referral & Repeat marketer, you want to continually position yourself as the helpful, knowledgeable professional — to prospects as well as past clients. Tips and articles will help you do that.
At this point you might be thinking, “Okay, I get it. Compelling content will make my website more effective at generating inquiries. But how do I get these things written?”
Here are some ideas:
- Your IXACT Contact real estate CRM e-Newsletter: Past articles from this e-Newsletter can be posted on your website.
- Do it yourself. If you have a knack for writing, go for it.
- Hire a freelancer. For a customized article, such as a profile of a recent client, search for a professional writer on the web.
- Partner with companies on your list of recommended suppliers. Ask suppliers to provide articles relevant to their particular field in exchange for posting their contact information.
Takeaway point: Use both the e-Newsletter in your IXACT Contact real estate CRM and other article sources to post compelling tips and articles on your website.