How to Use Marketing Automation to Generate more Business

You know you need to market yourself in order for your business to thrive, and you know you can’t just put poor quality content out there just for the sake of having something. But where do you find the time to do great marketing? The answer is with Marketing Automation, your new best friend in business.

Marketing Automation comes in many forms, and you can utilize every different facet as much or as little as you want. If you know you are coming up to a particularly busy season, you might want to lean on it more. If you have a bit of downtime, maybe you scale it back a bit and do more agile marketing. The beauty of Marketing Automation is that it can be tailored to your needs, you should never feel bound by it. Below, find 3 different ways you can use Marketing Automation to improve your business while making your life simpler.

Monthly eNewsletters

Yes, a monthly eNewsletter is a wonderful way to market yourself. It reminds past clients who you are, helps new leads get to know you, and continually establishes you as an expert in all things home and real estate. But creating a monthly eNewsletter from scratch can be a lot of work, and if you aren’t a naturally talented writer you might not even get great results for all of your efforts. Cue the pre-written eNewsletter! At IXACT Contact, we create a brand new eNewsletter every month, with three fresh articles written by professionals. With a feature like this, you can really put that automation into use. You can simply choose what day of the month you would like to send your eNewsletter, and you can leave it at that if you want! If you happen to have time one month, and want to change up an article or write one of your own, our system gives you that capability. That’s the kind of adaptability your automation needs to have in order for it to be exactly what you need.

Blog Posts

Blogging on a regular basis is a great way to bring more traffic to your website, establish your expertise, and reel in more business. But once again, this can be a time-consuming process. Most website providers will allow you to write several posts at once and just schedule them out as you would like, which is a great way to use some automation if you have a quiet week or really love to write. But what if you aren’t lucky enough to have those things? IXACT Contact can help you out there, too. When you create your Agent Website with us, we automatically supply you with a new, professionally written blog post every two weeks. You can choose whether you want to edit it, post it, or skip it. Again, this is automation with flexibility. If you usually write your own posts but have a very busy spell, your blog doesn’t have to suffer. If you never want to write your own blog post, you don’t have to. And your business still gets the full benefit.

Social Media

You’ve probably heard of programs that automate the sending of the social media posts you create, and getting one of those is great step in Marketing Automation that will make your life easier. But did you know there is also a way to automate the finding of content to share on social media? At IXACT Contact, we have an incredible add-on product called Social Stream that allows you to do both. You can choose the sources you want to draw content from, what topics you would like to focus on, and what times and days the posts go out. You can sit down for 10 minutes once and have social media content going out for the rest of your life if you want. How’s that for Marketing Automation? And if you have never been totally convinced that sending people to another website is really doing much for your business, Social Stream has solved that problem too. When a user clicks on the link, only YOUR information displays, and they read the article or watch the video within a branded window. Now your social media is automated AND bringing you in more leads. What’s not to love?


There are many more ways to use Marketing Automation to improve your business, but these are three great places to get started. Together, they will have you staying top-of-mind with all of your clients, bringing more traffic to your website, developing more leads, saving a lot of time, and creating a more successful business! So don’t wait, start your FREE Trial of IXACT Contact today to make the most of all of these tools and more.