3 Tips to Get Started with Content Marketing


Content marketing. It’s the buzz word in the world of marketing. You’ve heard that it’s a great way to drive sales and improve your business. But if you aren’t a marketing expert, how do you even get started with it? We’ve got 3 simple tips. 1. Send a Monthly e-Newsletter Creating an e-Newsletter is a […]

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Analytics: Why They Matter and How to Use Them


Analytics are one of those things that can easily feel intimidating and so we avoid dealing with them. When we avoid them, we miss out on so much important information that could improve our business and make our efforts more efficient. That’s why we are breaking analytics down into three easy to digest categories that […]

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The Importance of Online Google Reviews and Ratings and How to Get Them


Real estate agents appreciate word-of-mouth advertising as much as anyone. Most agents have at one time received a call from someone who heard about them through a friend. So real estate agents have seen firsthand the power of the positive word-of-mouth to produce leads. On the web, that word-of-mouth advertising is often in the form […]

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The Importance of Facebook Reviews & Ratings


There’s no denying the power of online reviews and ratings, including those on social platforms like Facebook. Ratings and reviews are everywhere, from being alongside each of the over 12 million products listed on Amazon, and every other major eCommerce site, to seller ratings on eBay and real estate agent ratings on ratemyagent.com. And if […]

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Should Real Estate Agents be on Instagram? The Pros, Cons and How to Get Started


Even if you’re active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it’s image-based, and what better way to show off your latest listing than photos? But Instagram isn’t quite like […]

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