How to THINK BIG for Your Real Estate Business

cropped7As 2015 moves forward, it’s a good idea to step back and re-evaluate your perception of your upper limits. What I mean by “upper limits” is…are you thinking BIG enough?

It has been proven over and over that we typically only reach 10% of our overall potential. There’s lots of room for “more”. There’s a great anonymous quote that says…“If you argue for your limitations…you get to keep them.

Here’s a few examples where most Salespeople aren’t thinking BIG enough:

1. Not maintaining tight control of your morning routine… two quick  suggestions to help you with this ever present challenge: a) set a minimum standard as to when you’re going to start work every day (eg: 9:00 AM). Never let yourself off the hook with this timeslot & b) better to do your lead generation in the morning – all other interruptions must be ignored.

 2. Letting others dictate what you are not capable of achieving… when someone tells you what you can’t do they are merely telling you what “they can’t do”. Let no one stand in your way, let no one drag you down, that’s just their way of feeling good about themselves… it does nothing for you!

 3. Allowing 1-2 setbacks spoil the rest of your day… make NEXT your favorite method of dealing with adversity, disappointment, frustration, and fear. The tough times are sent to test us… when you pass the test, you succeed where others get bogged down in drama. Just say NEXT and move on.

 4. Comparing yourself to others instead of yourself… the only person you should be comparing yourself to is… yourself. Two things to remember… there will always be somebody who’s doing more than you at that particular moment & you never know where they got the business from – or how they even got it. Set up your targets and go after them with a vengeance. In this case, no one else matters.

 5. Not following up with your past clients and centers of influence database frequently enough…your list is your largest single asset and it belongs only to you. Be sure to use IXACT Contact so that nothing falls between the cracks – it is a failsafe system. A good starting point is a personal phone call every 90 days.

6. Not paying yourself first because “I’m just not in a position to do that yet”… as George S. Clasen said in his timeless book on money management… “the Richest Man in Babylon”… “A part of all you earn is yours to keep”. Make sure you are keeping your share – even if you just start by putting away $100 for every transaction you close… you are paying yourself first. (10% of every paycheck goes to savings – NO Excuses)

Are you guilty of any of the above limitations? Are you buying into the story that “You don’t understand Bruce… my situation is different”?

Why not take 2015 by the throat, give it a shake and eliminate those limitations that are holding you back? You know when it’s all said and done, you will be very glad that you did.

As actress Dorothea Brand wrote in 1936… “Act as if it were impossible to fail.”

Argue for your growth…not your limitations. Think Bigger. NO Excuses.

“Just one more way to help make you better”. Bruce Keith

Bruce Keith is a leading motivational speaker and trainer, specializing in real estate sales. He has been a top Coach, helping thousands of Salespeople for over 15 years. You can check out his new membership program, the “Real Estate Insiders Club” at