A Real Estate Agent’s Guide to Connecting with Millennial Buyers and Sellers


Marketing to Millennial Real Estate Clients

Millennials make up 34% of all homebuyers, and 66% plan to purchase a new home in the next five years. That’s a significant segment of the real estate market that you don’t want to overlook! As you’re likely aware, the millennial generation has distinct shopping and buying behaviors, communication preferences and expectations that should be considered […]

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How to Inject Life into a Stale Blog


If you have ever tried to come up with exciting ideas for your blog posts, you’ve likely come face-to-face with the archnemesis of productivity: Writer’s Block. It’s common for many people to sit down at their computer, ready to churn out content, only to be met with a dreadful lack of ideas. Though even world-class […]

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How to Get the Most from Your Real Estate CRM


Most real estate professionals understand the importance of staying organized and keeping in touch. But some busy agents don’t prioritize a real estate CRM, either putting off choosing one, or having one and not leveraging its power. If you have a real estate CRM but aren’t using it to its fullest, this article is for […]

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The #1 Email Marketing Mistake Made by Real Estate Agents


email marketing

An effective real estate email campaign isn’t rocket science! It takes an organized lead database, good message content, compelling subject lines, solid marketing strategies and consistent effort. Of course, it helps tremendously if you have an excellent CRM for real estate! However, even with all of these things in place, agents can struggle with lead […]

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5 Mistakes that Ruin Real Estate Relationships Before They Start


If you’re a regular reader of this blog, you know that we often discuss the importance of building meaningful real estate relationships, establishing your Sphere of Influence and staying in touch with your past clients.  Repeat and referral business are so valuable and achieved through what? You guessed it: relationships. Building quality relationships comes naturally to some people, but for many […]

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Top Tips for Building Your Real Estate Sphere of Influence


sphere of influence

Your Sphere of Influence (or SOI) is one of your most valuable resources as a real estate professional. Every Agent knows that repeat and referral business are the bread and butter of real estate sales.  Maintaining a healthy SOI means more individuals know of your services, use your services and may be referring your services to […]

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