How to Get the Most from Your Real Estate CRM


mobile app

Most real estate professionals understand the importance of staying organized and keeping in touch. But some busy agents don’t prioritize a real estate CRM, either putting off choosing one, or having one and not leveraging its power. If you have a real estate CRM but aren’t using it to its fullest, this article is for […]

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The #1 Email Marketing Mistake Made by Real Estate Agents


email marketing

An effective real estate email campaign isn’t rocket science! It takes an organized lead database, good message content, compelling subject lines, solid marketing strategies and consistent effort. Of course, it helps tremendously if you have an excellent CRM for real estate! However, even with all of these things in place, agents can struggle with lead […]

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5 Mistakes that Ruin Real Estate Relationships Before They Start


sins of real estate sales

If you’re a regular reader of this blog, you know that we often discuss the importance of building meaningful real estate relationships, establishing your Sphere of Influence and staying in touch with your past clients.  Repeat and referral business are so valuable and achieved through what? You guessed it: relationships. Building quality relationships comes naturally to some people, but for many […]

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Top Tips for Building Your Real Estate Sphere of Influence


sphere of influence

Your Sphere of Influence (or SOI) is one of your most valuable resources as a real estate professional. Every REALTOR knows that repeat and referral business are the bread and butter of real estate sales.  Maintaining a healthy SOI means more individuals know of your services, use your services and may be referring your services to […]

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[INFOGRAPHIC] 4 Ways to Generate Real Estate Leads


real estate retention

  Lead generation is a hot topic with real estate agents, and for good reason! Without a steady stream of leads, you risk your business and commissions drying up. That’s why I wanted to share this Inforgraphic from iHomefinder with you. This clever piece reveals 4 important ways to generate real estate leads by using […]

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5 Things a REALTOR Should Never Say to Leads


things a realtor should never say

Do you ever look back on a conversation and wish you had said something differently? It happens to the best of us. When you’re communicating with real estate leads and past clients, it can be challenging to handle every conversation perfectly. But being aware of what you’re saying (or not saying) can help you begin […]

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