In the competitive world of real estate, what separates the good agents from the truly exceptional ones? It often boils down to the top marketing habits of successful real estate agents—the simple, consistent actions that drive steady growth and long-term success. In this article, we’ll explore the top three strategies used by high-performing agents to attract new clients, build strong relationships, and stand out in their local markets.
By adopting these habits, you can elevate your marketing, grow your business, and position yourself as a top producer.
What Are the Top Marketing Habits of Successful Real Estate Agents?
Top agents follow smart, repeatable marketing routines that drive results—both online and in person. Let’s get into it!
1. Consistent Online Presence & Engagement
Top-producing real estate agents understand the power of a strong online presence. This isn’t just about having a website; it involves consistent activity across multiple digital channels.
- Regular Content Creation: This includes blogging, creating video tours of properties, producing market update videos, and sharing local community highlights. The content is valuable, informative, and positions the agent as an expert.
- Active Social Media Engagement: They don’t just post; they interact. This means responding to comments, answering questions, participating in relevant groups, and sharing user-generated content. They utilize platforms like Instagram, Facebook, LinkedIn, and even TikTok to reach diverse audiences.
- Targeted Online Advertising: Beyond organic reach, top agents strategically invest in paid online advertising campaigns. These campaigns are highly targeted to specific demographics, interests, and geographic areas, maximizing their return on investment.
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2. Building and Nurturing a Strong Referral Network
While digital marketing is crucial, top agents never underestimate the power of word-of-mouth. You must actively cultivate and maintain a robust referral network.
- Exceptional Client Service: This is the foundation. Satisfied clients are the most powerful advocates. Top agents go above and beyond to provide outstanding service, ensuring a positive experience that encourages referrals.
- Strategic Networking: They actively connect with other professionals in related industries, such as mortgage brokers, home inspectors, contractors, and staging companies. These relationships lead to mutually beneficial referrals.
- Consistent Follow-Up: Building a network isn’t a one-time event. Top agents implement systematic follow-up strategies, including regular check-ins, personalized thank-you notes, and even small appreciation gifts, to stay top-of-mind with their past clients and referral partners.
3. Mastering Local Market Knowledge & Community Involvement
Top agents are not just selling houses; they are selling a lifestyle and a community. A deep understanding of the local market and active community involvement will set you apart.
- In-Depth Market Analysis: They possess an unparalleled understanding of local housing trends, property values, school districts, and neighborhood amenities. They can articulate these insights clearly and confidently to clients, providing valuable guidance.
- Community Leadership and Participation: They often volunteer for local events, sponsor community initiatives, or participate in neighborhood associations. This involvement not only builds goodwill but also positions them as a trusted, integral part of the community.
- Hyper-Local Content Creation: Their content often focuses on specific neighborhood highlights, local business spotlights, and community events, demonstrating their genuine connection and expertise in the areas they serve.
Start Implementing the Top Marketing Habits of Successful Real Estate Agents
By consistently applying these top marketing habits of successful real estate agents—maintaining a strong online presence, cultivating a robust referral network, and demonstrating unparalleled local market expertise—you can elevate their business and achieve sustained success.
Ready to start integrating these strategies into your daily routine today to transform your real estate career?
Start your 14-day free trial of IXACT Contact and discover how easy it is to stay consistent with your marketing, automate your follow-ups, and grow your real estate business, without the stress.