There are three important differences between the two real estate CRM’s. Let’s go through them:
1. Ease of use
When thinking about IXACT Contact versus Top Producer, one of the biggest differentiators is ease of use. While Top Producer is a great system – it’s filled with a lot of robust features – the learning curve is often very steep, especially if you’re not too tech savvy. IXACT Contact, on the other hand, has been designed from the ground up with ease of use in mind. So learning the system may take hours or days, as opposed to weeks or months with Top Producer.
With IXACT Contact, the navigation is very intuitive and user-friendly. It’s also quick and easy to get things done. This means that you won’t have to wade through multiple pages and click on various buttons to send out a mass email, assign an Activity Plan, or schedule a calendar appointment, for instance.
2. A Monthly Real Estate Newsletter
Our customers love our professionally written and designed monthly e-Newsletter – it’s a feature in our system that we get a lot of positive feedback on daily. One of the reasons is because the content in these e-Newsletters is top notch. It’s not generic. Instead, each newsletter is filled with valuable articles your clients and prospects will enjoy reading. Top Producer simply doesn’t provide this powerful, business-building keep in touch tool.
Here is a sample of one of our monthly e-Newsletters.
3. Email Campaign Reporting
IXACT Contact is the only real estate CRM to include Email Campaign Reporting – a feature usually reserved only for dedicated email marketing systems like Constant Contact. Email Campaign Reporting helps you to identify hot leads in your real estate database and track the success of your email marketing, so you can optimize your campaigns and improve their effectiveness moving forward. It’s a very cool feature that you’ll love – you simply won’t know how you lived without it!
At the end of the day, if you want an easy to learn and use real estate CRM with powerful contact management and keep in touch capabilities, give IXACT Contact a shot. Simply sign up for a 5 week free trial.
What system are you currently using and what do you think of it? Please leave a comment below!