Content marketing. It’s the buzz word in the world of marketing. You’ve heard that it’s a great way to drive sales and improve your business. But if you aren’t a marketing expert, how do you even get started with it? We’ve got 3 simple tips.
1. Send a Monthly e-Newsletter
Creating an e-Newsletter is a great way to get started with content marketing. You only have to send it once a month, but it hits your entire database and keeps you top of mind. If you are naturally a writer, you can create a few articles of your own to include. If you aren’t a writer though, don’t worry. Instead, use IXACT Contact’s professionally written and designed monthly e-Newsletter. It’s fully automated with your personal branding so you don’t have to do a thing, and it contains three fresh articles every month. It’s truly the absolute easiest way to get going with content marketing!
2. Publish Blogs Regularly
Another great way to get going with content marketing is to write and publish blogs on your website on a regular basis. This will help drive more traffic to your website by improving your searchability, giving you more direct content to share with your social media channels, and giving users a reason to come back to your site on a regular basis. Blog posts don’t have to be long to be valuable, and posting once a week is great start. Again, if writing isn’t your strength, IXACT Contact is here to help. When you use our free agent website, we create a new blog post every two weeks that you can choose to publish or not. It’s a great way to supplement your own posts when you get busy, or to do a little content marketing when writing is not your strength.
3. Post on Social Media
There’s no avoiding it – social media and content marketing go hand in hand. Regularly publishing great content on your social media channels is a simple and effective way to do content marketing. Share your blog posts, your new listings or just sold listings, and helpful and relevant content from third parties. This last one can get time consuming, we know, and that’s why IXACT Contact created Social Stream. Simply take 10 minutes to choose what top tier publications you are interested in (such as Better Home & Garden or Martha Stewart), what topics suit your followers (Condos? Interior design?), and how often you would like to post (up to 3 times a day 7 days a week!). If you never want to think about it again, you won’t have to – but you’ll still be nailing that content marketing.
Content Marketing doesn’t have to be hard and you certainly don’t have to be a marketing expert. Using these 3 simple tips you can get started with content marketing without much extra effort or expense on your part. Make it even easier when you use IXACT Contact. Start your FREE 5 week trial of IXACT Contact now.