How to Personalize Your Marketing

Agent speaking with clientIn a world where we are inundated by marketing messages day-in and day-out, how do you make yours stand out? By personalizing it.

Have you ever noticed how much better you feel when being reached out to personally than to feel like you are just another number? As a real estate agent, it is even more important for you to have that personal touch in marketing efforts, and it doesn’t have to take a lot of extra time. We’ve outlined some simple ways to start personalizing your marketing, and getting a better return on your efforts because of it.

Acknowledge Important Dates

For every client you have helped to buy a home, you have a move-in anniversary. For many other clients and contacts, you will also have their birthday. But what are you doing with this valuable information? You should be sending some well-wishes, and with IXACT Contact doing so is incredibly easy. You can easily set-up reminders for every contact in your database with a move-in anniversary or birthday in their profile, so you never have to worry about forgetting. Then you can even choose to send an eCard directly from IXACT Contact! It’s so simple, but everyone loves to be acknowledged on special days. You’ll be remembered positively, and that’s one of the best results marketing can provide.

Understand Their Needs

Your contacts all have different needs, priorities, and preferences, and it is important that you understand them and make the most of them. To begin with you, you should note what your contacts’ preferred methods of communication are. Using a CRM like IXACT Contact makes it easy to make note and keep track of this kind of information, so you aren’t emailing someone who prefers direct mail or phoning someone who prefers emails. You can also assign specific Activity Plans to contacts based on their individual situations. IXACT Contact has 9 different Activity Plans pre-written for you to make this even easier, so whether your contact is looking to buy a home in the next 4 months or considering downsizing in the next 2 years, you can have a plan that suits their needs without you having to do a lot of legwork.

Keep Track of Your Communication

The best way to personalize your marketing to a contact is to remember what you spoke about and when. This shows that you pay attention and truly care. This can be tough to do when you have more than a handful of contacts though, and that’s where a CRM like IXACT Contact can make a big difference. Simply enter a note in the Contact Profile anytime you make a phone call or do a pop-by with someone. Beyond the date and time, write down any interesting bits of information, such as if their child is starting hockey for the first time or they recently bought a new car. This will help keep your conversations seamless, and show how invested you are as a real estate agent. And of course, with a CRM such as IXACT Contact, all of your email correspondence is captured automatically in your Contact History.

Personalized marketing goes a long way in building relationships and improving you business. Your message gets heard better, and your contacts come away feeling like they matter – which they do! The best part is with a CRM like IXACT Contact, this doesn’t have to mean a lot of extra time and effort. Start your FREE 5 week trial of IXACT Contact now.