While at this time, you may be confused, overwhelmed, and worried, just know that things will go back to normal. This also applies to your real estate business. Hopefully, you have used this time to take care of yourself, spend time with family, and work on the things you have been putting off to the side. This can also relate to your real estate business!
We are approaching the busy season for real estate. Whether or not that means we are going to work any time soon is still in question, here is how to ensure that you are going back to work, not overwhelmed and ready to start things off on the right foot:
Step #1- Decide who you are going to call.
There are going to be alot of contacts you will be trying to reach out to and that is understandable. If you are looking to prioritize your contact list, here is who to call:
- People in your database (past sellers, buyers, strategic alliances)
- Old and new leads
- People who recently reached out to you on social media, text or email
Next, gather the contact details for these people ideally from your CRM, if not, add them to your CRM or create a spreadsheet to stay organized.
Step #2- Schedule 2 hours every day, 5 days a week to reach out.
Generating business is the single most important use of your time as an agent. Create an appointment for this, on your phone or calendar and keep your appointment every day. There are alot of things on your to-do list, but if you can schedule out at least two hours a day for reaching out, you will get through the list of people you need to call and you will also feel accomplished. Emailing is good, but some people prefer getting a phone call as it is more of a personal touch.
Step #3- Set a GOAL for the number of people you want to connect with.
It doesn’t have to be a big goal. Consistency is the key. Remember, small actions performed with consistency will produce dramatic results. Here’s an example of a daily goal: I will call 5 people, email 10 and meet with 1 person. Setting a goal when it comes to anything is already a good thing. But when it comes to your real estate business, that is GREAT. This will also help you stay on track and motivated. And once you achieve that goal, you can create another one!
Step #4- Know what you’re going to say.
How will this conversation go? Practice and role-play what you are going to say and use a script. If you don’t want to write a full script, you can also settle for making some jot notes prior to making calls. This will help you know exactly what topics you need to cover or any key info you need to discuss. It helps to have a real estate CRM because you can see your notes right in front of you. This way you will not get side tracked and go off on a tangent.
Step #5- Begin!
The one thing that stops most people is starting! So just begin, one connection, one hour and one day at a time. And remember, your focus must be to set a face-to-face appointment. Real estate is a contact sport – so start with a call, text, email or Facebook message but keep your face-to-face appointment goal in mind.
IXACT Contact can help you by enabling you to keep in touch more effectively and better manage your time. Use tasks and reminders to help you add structure to your day, and make sure you’re making the most of those hours when you reach out.