Do you use a Real Estate CRM? Are You Embracing or Resisting Change?

Dave Liniger, RE/MAX Chairman and Co-FounderThis week we’ve decided to share a video on our blog with you of a speech by Dave Liniger, RE/MAX Chairman and Co-Founder. Liniger was recently named the “People’s Choice Most Influential Real Estate Leader” by Inman News. As you’ll see below, what Liniger discusses heavily relates to the importance of using a real estate CRM.

Liniger makes a number of key points. He says that change is accelerating at a faster and faster pace and that we need to embrace this change. He mentions that two or three years ago many of us never heard of an iPhone or knew even what an app or wireless sync was. According to Liniger, Agents need to embrace technology and those that fully do will be the ones leading the real estate business moving into the future.

Real estate sales professionals who go on with their career without fully understanding technology and how it can benefit them (and then subsequently making use of this technology to improve their business) can lead themselves down a slippery slope.

If you’re still holding on to the reigns of the past, if, for instance, you’re still managing your contact information on pieces of paper, change is in order.

According to a recent study by ActiveRain, the single largest difference between the most successful real estate agents (those making over $100,000 per year) and the least successful ones (those making less than $35,000 per year) is that the most successful ones used a real estate CRM. This is pretty powerful. ActiveRain also found that those agents making more than $100K annually actually invested six times as much in technology as those making under $35K annually.

Technology is extremely important in this business and we now have the data to support this assertion. Our advice: start on the right track by getting yourself on board with an easy to use real estate CRM like IXACT Contact. Sign up for a FREE 5 week trial now at!

Watch the video below (if you are unable to see the video due to receiving this blog post through email, please click on the title of the blog post):

What do you think of Dave Liniger’s speech? Do you feel you’re making the most of technology to grow your business?