The #1 Misconception about Real Estate Lead Generation


Human

Lead generation is a hot topic in the world of real estate. Many agents believe that if they could just get more leads, they would close more sales and make more commissions. The stark reality is that the majority of agents don’t actually have a real estate lead generation problem; they have a lead capitalization […]

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4 Email Mistakes Real Estate Agents Should Avoid


full mailbox

Most real estate agents understand the need for effective email marketing, but some struggle with creating the right messages. Others make the mistake of saturating their audience with too many emails, which leads to opt-outs, spam flags and poor open rates. Here’s 4 common email marketing mistakes for real estate agents to avoid! 1. Sending […]

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Statistics Show Just How Crucial Referrals Are for Growth


referrals

Today I’m sharing an terrific blog by Kelly Phelan, originally posted on RETechnology.  Kelly presents seven statistics that demonstrate the effectiveness of referrals and the easiest way for agents to generate them. Kelly writes: Referrals are still the best way that real estate agents can find qualified, warm leads. Increasing your referral business can significantly boost […]

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Real Estate Prospecting: What You Need to Know


real estate prospecting

The topic of real estate prospecting is one that many REALTORS® love to hate.  While a lot of real estate professionals achieve moderate success in the early years of their career, it’s common to hit a wall when your well of leads starts to dry up. It’s clear that more leads need to be generated […]

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How to Get Your Real Estate CRM Working for YOU (Instead of You Working for it)


real estate crm

You likely aren’t looking for software that requires extra effort on your part. The goal is to find tools and programs that can streamline your workday as a REALTOR®. One of the most common misconceptions about using a real estate CRM is that it will make your life more complicated.  While some systems are more […]

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10 Ways to Upgrade Your Real Estate Communication Skills in 2016


real estate communication

Communication skills are crucial for real estate agents, and we all have areas we can grow to be more effective. Today I’m sharing a post with you from RETechnology with 10 tips for how to upgrade your real estate communication skills this year. Congratulations! A new lead or referral has just fallen into your lap. […]

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