How To Make Sure Your Emails Get Through

Use a real estate CRM to make sure your email marketing gets throughHave you ever sent an important email using your email client or your IXACT Contact real estate CRM but the recipient claimed not to have received it?

Chances are, this has probably happened to you many times.

Many people expect email to be reliable and almost instantaneous. But that just isn’t true anymore. In this age of spam filters and sluggish networks, your email (and email marketing) can easily get delayed, filtered into a spam folder, or blocked entirely, without ever reaching its intended inbox.

That’s bad news. If a client doesn’t receive your email, he might reasonably believe that you didn’t send it at all — and, therefore, he may think he can’t rely on you to do what you promise. That’s not the kind of impression you want to make as a trusted real estate sales professional.

So what’s the solution? Here are two things you can do that will help ensure your real estate marketing emails get through (including your important one-off emails to clients or prospects):

1. Ask your client or prospect to “whitelist” you

This will make sure that your emails don’t get routed to the junk folder.

How do you whitelist? The procedure varies depending on the email service provider or software used. But it’s usually quite simple. Typically, your email address is simply added to your client’s “Safe Senders List.” For AOL, Yahoo!, and other popular email service providers, this can be done in one click.

2. Follow up by phone

Sending an important email should be a two-step process. First you send the email. Then you phone the client or prospect to say that you sent it. Yes, this is an extra step, but it’s necessary these days. If, by chance, your email doesn’t get through, at least the client or prospect knows it’s not because of your tardiness.

If you want to maximize the chances your emails will get through, make sure you’re using a dedicated email service provider (ESP). IXACT Contact’s real estate CRM, for example, utilizes a dedicated ESP that will maximize the email deliverability rate of all emails sent through the system.

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Email is a powerful communication tool. Use it to your advantage. Just be careful not to assume that every email you send will automatically make it to your client’s or prospect’s inbox.

Do you have any other tips you can share with us? Leave a comment below!