Sharing your advice, tried-and-true best practices, and niche expertise are some of the most long-lasting ways to build your personal brand and lend more credibility to your organization.
Engaging and sharing valuable information shows potential clients that you have a genuine interest and you are an actual person – not some app that posts all the time. Doing this for even fifteen minutes a day can boost your posts in other feeds and drive crazy engagement with your brand.
Most importantly, make sure your content is interesting and attractive. The posts you create should have variety to them and not necessarily always about real estate. Post about upcoming community events, tips for home improvement and DIY projects for homeowners. Round the content out to answer some of the most frequently asked questions about owning a home or current mortgage rates.
Videos are another great way to connect and engage with Facebook users. Share a video introducing yourself and telling others what you do and what a “day at the office” looks like from your perspective. You can create a video about what it’s like to live and work in a specific community or any client testimonials others have generated for you.
Use property videos to promote listings; do this at least once a week (or more), showcasing your different listings. You can also create a synopsis video about a blog post that just appeared on your real estate website; give a summary and a little teaser with a call to action link or button below the video or in the first comment below the post. Walk through a community and film the highlights–these videos can prove to be a useful resource to people who are looking to move to the area!
Why not go one step further and use live video to promote your open houses? With a smartphone and a Facebook or Instagram account, you can double, triple, or even quadruple the number of people that you reach when showing off a house.
Want more ideas? Learn how a real estate CRM can boost your social media game today. Sign up for your 5 week FREE trial of IXACT Contact today.