Can you believe that last year over 240 million unique internet users visited agent websites (RealTrends)? That number is astounding, so it’s no wonder so many agents are creating their own agent websites. Your own branded site builds your online presence, makes you findable on the web, and helps your leads easily contact you.
Creating a good website is only the first step towards online marketing success. I often hear from discouraged agents who have invested time and money into a professional website, and it drives little to no leads. How disappointing!
Here are some of the reasons why you may not be getting leads from your agent website, and how to fix it:
You’re not mobile friendly.
Just because your agent website looks like a masterpiece on a laptop doesn’t mean it’s displaying properly to mobile users on smartphones and tablets. 40% of the 240 million visitors who visit agent websites come using a mobile device; that’s a huge portion! Without a mobile optimized real estate website, you’re missing out on these leads! A mobile friendly website should be a priority. If your site isn’t mobile optimized now, it’s time to make a change.
Your website content is lacking.
Sure, you might be a wiz when it comes to selling real estate, but is writing online copy one of your strengths? Text written for websites needs to be engaging, clear, brief and professional. If writing isn’t your strong suit, your website may be turning visitors off as soon as they start to read it. Opt for the help of a professional writer or a website provider that includes quality, professionally written content to engage your website visitors.
You’re neglecting your blog.
Have you ever clicked over to someone’s blog in hopes of finding interesting tips, and instead been greeted by an outdated post from 2009? An inactive blog gives website visitors the impression that you’re an inactive agent. By blogging regularly, you’ll prove yourself to be in touch, on top of trends, and entice more visitors to share and re-visit your site! Don’t have the time to update your blog regularly? Check out a real estate website provider that comes with pre-written blog content on a regular basis.
Your website doesn’t represent you.
Some agents are satisfied with a generic page within their broker’s website. Often these pages include a tiny headshot and vague contact information. These buried pages are not very eye-catching for prospects – that is if your prospects can find it at all! Your agent website is an extension of who you are as a real estate agent, and it should reflect you! Make sure your website is customized with the images, logos, colors, and videos that align with your personal brand. This will help your prospects recognize and trust you thanks to your cohesive, professional marketing presence.
Your leads are falling through the cracks.
One of the most frustrating things that can happen is when you misplace or mismanage a real estate lead. Some agents use websites that notify them by email when a lead comes in, but in the midst of daily tasks, it’s all too easy for that lead to be forgotten or lost in an email inbox. A surefire solution to this problem is to use an agent website that automatically captures your leads and populates them in your real estate CRM for you. You can begin nurturing your new leads by email automatically by assigning them to a targeted lead nurture campaign. A good CRM will include campaigns specific for buyers, sellers, renters, and more! For more long-term nurturing, you can even assign your leads to receive your Monthly eNewsletter. Getting in touch ASAP is crucial, and by capturing leads effectively you’ll be in touch and avoid misplacing leads.
You’re not showing the information your visitors crave.
Of course when website visitors land on your page they enjoy learning about you, reading your story and seeing your picture; but why are they really there? Listings! If you truly want to drive more leads through your agent website, display your current listings in eye catching galleries. By displaying your current listings, you’ll turn your real estate website into a lead-generating pipeline in no time! Look for an agent website solution that offers IDX integration, which allows you to display the most comprehensive and up-to-date property listing information on your site.
A good agent website can drive online leads for your business. Remember to ensure your website is mobile friendly, well-written, regularly updated and displays your listings.
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