Today we’d like to share a blog post by Jason Parker with Homes.com. Jason gives some great tips to help you take your real estate email marketing campaigns to the next level. Be sure to take advantage of the drip marketing programs and library of email templates (such as Just Listed and Just Sold e-Flyers) in your IXACT Contact Agent CRM!
Email campaigns are an easy and cost-effective way to keep in touch with your sphere of influence. To help you stay in touch, the Homes Connect email marketing application has been redesigned for a smoother user experience. However, consumers’ inboxes are inundated with messages, so getting them to read your message can be a challenge. Increase the effectiveness of your email marketing campaigns by incorporating these three key ingredients.
1. The List
Many email marketers will tell you the list, or target audience, is the most important component. Sending individual emails with a relevant message begins with proper segmentation of your customer database. The more specific you can get with your target audience the better you will be able to send them the information that they care about. For instance, segment your contacts according to their stage in the home buying life cycle like first-time homebuyers, investors, empty-nesters, military families, millennials and so on. Or even create a list by neighborhood which would allow you to create messages unique to the area. People are much more interested in what is happening in their neighborhood than what is happening on the state or even the city level.