The Art of Planning Customer Appreciation Events


festa

One of the best ways to nurture your relationship with your database is to hold periodic Customer Appreciation Events. It’s a great way to have everyone come together and at the same time offer something different. There are two advantages to this approach for customer appreciation events: #1. It gives you a chance to provide […]

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5 Types of Real Estate Clients You Need to Understand


CRM (customer relationship management)

In the “Age of the Customer,” any business looking to survive puts their client at the center of their operation. Today, it’s the consumer, not businesses, who are driving business decisions, which means that it’s vital for real estate agents to understand their clients on a deeper level in order to make the sale. Don’t […]

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How to Integrate Digital Reminders into Your Business


Post it papers flying out from laptop

For real estate agents, staying organized doesn’t just mean keeping your appointments and being on time. Being organized is all about efficiency, and the more efficient you are, the more productive your business is, resulting in value add time that is more likely to lead to sales. While our entire world is now digitized, many […]

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How Your Digital Brand Can Boost Your Sales Success


Hand press on Shopping Cart icon sign

In today’s age of social media, blogging and mobile technology, the rules for building a digital brand have changed. While many brands know they need to be digital, there are still gaps in understanding how to best build an online brand that leads to sales success. Real estate agents can no longer compete if their […]

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How to Make an Impact with Personalized Marketing


The most successful marketing and sales strategies are no longer built around broad demographic populations. Today, smart marketers supplement their mass marketing with relevant, personalized messaging that is hyper targeted to the individual. Why personalized marketing works for real estate agents Personalized marketing fits hand-in-hand with the in-person sales effort real estate agents make with […]

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How a Real Estate CRM Can Keep You Organized


Busy Person Attaching Many Sticky Notes On Large Window

There’s a lot of positive psychology behind the idea of remaining organized. Staying organized is difficult because of all the clutter we accumulate, and there is never enough time to methodically sort everything into a coherent manner. In the world of real estate, organization is essential; where misplaced documentation, files, or dates can have a […]

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