5 Real Estate Branding Ideas for 2020

If you’re like the many other real estate professionals we communicate with regularly, you’re responsible for everything from your lead generation to marketing to paperwork and more.  In other words, you are the ultimate one-man/one-woman show. As an entrepreneur you aren’t just part of a brand; you ARE your brand and that means balancing a hectic schedule.

We have compiled a few real estate branding ideas that may help you in successfully building your brand. The good news is that many of these tips can be accomplished with the help of a powerful real estate CRM like IXACT Contact. If you want to learn more, keep reading:

1. Get Competitive

Let’s face the facts — you’re not the only real estate agent in your town or specified area. Chances are there are a number of agents, in their prime or just starting out. So, like a business, you need to differentiate yourself and gain a competitive advantage over others. You need to give people a reason to choose YOU over the 50,100 or however many other Agents there are in your town. Get smart, be creative, and know your stuff. Learn to define yourself as a business. Also get people to recognize that you are the number one agent in your area.

Here are a few ideas:create some flyers, attend community events and use your social media platform to help you brand yourself as the go-to, reliable agent in your community. Creating a neat agent website with your own unique touch will also help you stand out.

2. Take The Right Risks

Businesses take risks every day, and so should you. Nobody ever made it far playing safe and doubting every instinct they had. Trust your gut and do what you think will work. Chances are, that risk you took 6 months ago could turn into something great and (hopefully profitable). If you avoid risks there is no room for growth, but if you do take risks and assess them as you go, there is plenty of opportunity for success.

Taking risks doesn’t have to involve something extreme. Taking risks can even mean taking your prospects out to lunch and getting to know them on a more personal level. Finding out important family information (nothing too personal) like the name of their beloved family dog could even give you that leg-up. It doesn’t take alot to impress your prospects.

3. Stay Up-to-Date

The world is always evolving, and businesses are constantly trying to keep up with the latest trends and technologies. This is essential to anyone with an entrepreneurial mindset. It’s important to always be a couple steps ahead. The worst thing you can do is stay stuck in an old way of doing things. Change is good — don’t fall behind!

The best way to stay up-to-date without having to worry about overwhelming yourself is by having a system that does the work for you. A Real Estate CRM and Marketing Automation software is what you need. Not only will it help you keep in touch and follow up with your contacts, but it will completely automate your marketing. Additional features like text marketing, automated social media posting, and video email marketing will take your brand to the next level.

4. Keep it Real

Businesses are always setting goals and have a big picture of how things should be further down the road, but they also understand when things aren’t working, and they do something about it. Take a step back and ask yourself if everything you’re doing will be worth it in the future. Ask yourself if your time is being spent to benefit you in the long run, and if it’s not — fix it.

A good example would be when you see some of your contacts are not be responsive. That is a good time to take a step back and see what you haven’t been doing right. Perhaps you have been too sales-y or maybe you haven’t been very accommodating to their requests. That is why having a CRM is also important. You can keep track of your correspondences with your contacts and make notes based on your conversations. You can also create automated reminders, so you don’t forget to contact them.

5. Get Creative

Every business has a creative team behind it whose sole purpose is to craft creative ideas and solutions. As your own business you have to be this creative entity, but sometimes this can be hard with all of the other tasks that come along with being an Agent. A PR company can help take some of those responsibilities from your already hectic workload and help promote YOU as your own business.

If you’re a real estate agent, start thinking of yourself as more than just that. Remember, you’re selling YOU and everything you put into your business matters. Comparing yourself to a business can help steer you in the right direction when it comes to being a successful Agent.

Real estate Contact Management software can help you turn these tips into action. Take advantage of the power IXACT Contact offers in helping you gain a competitive edge, stay up-to-date and creatively engage your contacts.  Start your 5-Week FREE trial now!