Putting yourself out there as a real estate agent isn’t always an easy thing to do. Combine that with being new in the field and not knowing what direction to take, it can pretty overwhelming. The truth is, there is no right or wrong answer in how you can market yourself. There is no manual, as some things may not work for everyone. However there are a few things that can work for everybody. We’ve compiled a list of a few real estate marketing ideas that should help you in 2020. If you are in dire need of a few tips, keep reading this post:
1. Your Social Media is your Window of Opportunity
When you are active on your social media, others can tell. Don’t create social media just to be present on social media; get social media to be active and show your personality! That being said, your social media is where you can post relevant real estate content, post listings, and present yourself as the go-to real estate agent in the community. Being active, responding, posting testimonials, and cool content will attract others and will increase your chance of making a presence and generating quality leads. Gone are the days where posting signs and handing out flyers were the only ways to market yourself. It’s time to adapt to the digital age and social media is how you can take that leap.
2. A Real Estate Website is Crucial to your Image
Put yourself in the shoes of a potential buyer. A close friend refers you to a real estate agent, so you are keen on doing your research about this particular agent before reaching out to them. However, once you enter their name on your search engine, you can’t seem to find them. They seem to have social media, but their website is missing. To reiterate the previous point, yes, social media is good, but without a website, social media will not do anything. The two work hand-in-hand. Having an agent website with your listings, a blog, videos, links to your social media, and any other information that you feel is vital to marketing your brand is crucial. You can even get creative with it and add your personal bio, real estate photography, cool facts, and any upcoming events you will be attending.
3. A Youtube Channel does not Fail
It seems like everyone is creating a Youtube nowadays. And for you, it seems like that’s extra work, but it really doesn’t have to be. If you do not have the resources or the time, create a series of short videos where you are just speaking to the camera. You don’t even have to invest in an expensive camera. Even a good quality smartphone will do. If you have a bit more time on your hands, create vlogs, real estate videos, or videos where you get more personal with your potential clients. Testimonial videos are also a great tool to have. You can also edit your own videos too. You don’t always need to hire a professional. However, if you find that you do not have the time, but you have the resources, hiring a professional is the way to go!
4. Keep Track of what your Contacts Want
In order to market yourself as a top agent, you need to make sure that you are properly connecting with your clients and prospects. This doesn’t mean just selling to them. Your contacts can read between the lines and see when you are really just trying to sell to them. Engage with your contacts in more personal ways. Find out what their interests are, their lifestyles, any upcoming events in their lives, and any other important information that can help you connect with them more personally. The best way to do this is through the use of a quality real estate contact management system. Once your contacts are synced, you can keep track of their birthdays, move-in anniversaries, interests, important life events, and even your email and phone correspondences. If you take anything away from this list, this is probably one of the most important ways to market yourself as an agent in 2020.
5. Attend Local Events
Don’t be shy. Attending local events is another way to put yourself out there. Compared to the other tips on this list, this may seem a bit old-fashioned, but this is a sure-proof way to get yourself out there. Attending local fairs, community events, parades, networking events, and anything else you may think of is how you can market yourself without just sitting behind a screen. When attending events, try to socialize and engage with locals. If you have the opportunity and resources, bring pens, notepads, or even magnets with your name and brand. This is a great way to market your brand.
There are a tons and tons of other ways to market yourself. Be creative and think outside of the box. Keeping active on social media, creating and updating your website, engaging with locals during events, uploading videos and staying in touch with your contacts are just a few of the ways you can build your brand. It’s just the beginning of 2020. This year, be different, be creative, and take your real estate brand to another level. If you need help getting started, try IXACT Contact Real Estate CRM and Marketing Automation Software. This contact management system is your own personal assistant. Whether you need help with content for your social media, keeping in touch with your clients and prospects and building and creating your agent website, IXACT Contact has got you covered. If you are still unsure whether or not it can help you, try it out for 5 Weeks FREE. There are no strings, no loopholes, and no commitments!