Today’s blog post is from IXACT Contact partner and author of “Sell with Soul,” Jennifer Allan-Hagedorn. It’s a good article because it highlights the fact that there are many things we could be doing, or events we could be attending, that we simply don’t do or attend. But if you take a step back and think about it, it may be very worthwhile for you to do so. For instance, you may not want to go with your friend to that tradeshow she’s wanted to go to, but, who knows, you might just score your next client from it!
In fact, attending events is a great way to build up your real estate database and add new contacts to your CRM for Agents (our VP of Sales and Marketing, Rich, discusses the power of loyalty-building events here) .
Enjoy the article:
As much as I’d like to claim that I’m always looking out for the other guy, and always put my friends’ and clients’ needs ahead of my own… well… I just can’t say that with a straight face. I can be awfully lazy at times (quite often, actually) and would much rather do exactly what I wanna do and the rest of my world be da*ned!
But… unfortunately, when you’re self-employed, that’s probably not the best approach to life. Because y’know what? In our industry, every warm body on the planet has the potential to bring you a $10,000 paycheck and there’s no way of telling who that next $10k paycheck will come from. Blow someone off ‘cause you’re feeling lazy and you might just have blown that week’s (or month’s) opportunity for The Big One.