Should Real Estate Agents be on Instagram? The Pros, Cons and How to Get Started


Even if you’re active on social media for marketing, you might still wonder if real estate agents can use Instagram to help promote their business. On one hand, Instagram seems like a perfect fit considering that it’s image-based, and what better way to show off your latest listing than photos? But Instagram isn’t quite like […]

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What Real Estate Agents can Learn About Digital Marketing from Other Industries


Using digital marketing to grow your real estate business means constantly being on the lookout for what’s new; after all, digital marketing is constantly evolving. Checking out what works for other industries and companies is a great source of ideas, and can help you stay ahead of the curve. Here are just a few real […]

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Digital Marketing Roundup: A Reading List of Our Top Insights


When it comes time to shore up your marketing efforts, a Google search is a great place to start—but the results can be overwhelming. Even here at IXACT Contact the amount of digital marketing content we produce can be daunting. We regularly publish great content to help you make the most of your marketing resources […]

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Marrying Content Marketing with Real Estate


content marketing

Content will always be the future of marketing. It is the fuel that will propel your business objectives forward – whether you need to boost search rankings, nurture prospects, generate new leads or enhance your brand – all avenues lead back to having high-quality content as a real estate agent. Now that’s all well and […]

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Why Content is the Holy Grail to Your Marketing Strategy


If you’re already familiar with the phrase “Content is King,” then you are ahead of the real estate pack. Coined a few years ago, this phrase has become a mantra repeated over and over again by savvy digital marketers across all industries. The most successful entrepreneurs and industry leaders have adopted the idea that digital […]

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