Why Email Marketing Works for Real Estate Agents

cropped2Finding cost-effective marketing solutions is a priority for real estate agents. And with ever-growing advertising options available, it’s tempting to throw money around and see what works. Yet this type of random marketing experiment rarely brings results.

The fact is, you can save time and money by using the proven power of email marketing with a robust CRM! Here are some great points we found in Inc. magazine, along with our own tips!

According to a marketing study by McKinsey & Company, email is 3 times more likely to result in lead conversion than social media. Unlike other online marketing methods, email allows a direct-to-client conversation that is easily personalized and customized.

Email is also effective at building and nurturing long-term relationships, which helps convert leads to active clients. Email marketing helps you remain top-of-mind with prospects and former clients alike.

Retaining the business of former clients, and obtaining referrals from them, is the best way to make your real estate business less reliant on outbound marketing. However, repeat business and referrals can only happen if your clients remember you, and if they can easily find you! Email marketing helps solve this problem.

Best of all, email marketing is affordable, whether you are a new real estate agent or a seasoned pro. This enables you to conduct marketing with consistency, which is the key to lead conversion.

Email marketing also supplies detailed visibility into the results of your campaigns, helping you find the best strategies for your audience.

A good CRM for real estate provides everything you need stay in contact with your leads and clients, while delivering valuable analytics. IXACT Contact is an industry leader in CRM’s for real estate, with affordable monthly pricing that makes it easy to get on board. If you are not already using IXACT Contact, sign up now for the free 5-week trial!


Carrie Gable & the Real Estate Virtual Assistant team at RealSupport, Inc. work for many top real estate agents & brokers nationwide, offering marketing campaigns, branding, website & logo design, listing marketing efforts, lead management, technical support, marketing presentations, social media setup & management, copywriting, blogging and much more.