Social media can be a powerful way to increase awareness of your services. As a result, you need to be integrating social media into your real estate email marketing.
Social share buttons help you use social media to promote yourself. Sure, having a Facebook page and Twitter profile is great, but there’s more you can be doing.
In other words, you need to give people the ability to share your emails and its content on their social sites, like Facebook, Twitter, and LinkedIn.
The best real estate CRMs, including IXACT Contact, make it easy to do this.
Why is this so important?
If someone shares your content, it’s like giving you an endorsement in front of their network of friends, family members, and colleagues. As you can imagine, this is much more effective from a credibility standpoint than you promoting yourself. People expect you to be biased but they trust their friends and family to tell it like it is.
Remember, you don’t need a Facebook, Twitter, LinkedIn, or any other social media profile in order to integrate share buttons into your email marketing. The purpose of the buttons is so your contacts can share your email on their sites to their network.
Let’s say you just sent out a real estate e-Newsletter that you’re proud of. It was filled with useful tips for homeowners and you know your clients and prospects would find the articles in it very helpful. With your contact management software, you inserted social media share buttons into your email.
Perhaps a small percentage of your contacts decided to share your e-Newsletter with their network on Facebook. And a small percentage of their friends went ahead and shared the content with their friends and family as well on their network.
As you can see, your real estate newsletter has the potential to go viral. And even though you only have maybe a few hundred people in your database right now, hundreds and potentially thousands might see your e-Newsletter as a result of your social share buttons.
Integrating social media into your email marketing, in the form of share buttons, can help you boost your exposure and get new leads and clients.
Give your email marketing that added lift with social share buttons. Be sure to include these buttons in all the real estate email marketing you send from your Agent CRM. You should be able to insert these buttons with one click.
Has this post been helpful? Do you plan on integrating social media into your email marketing? Please leave a comment below!