Suppose you just landed a great new listing that you think some of your contacts would love. Go beyond just sending a generic email with a link to the MLS property listing. With IXACT Contact, it’s simple and easy to use our just listed e-flyer template to show off any new property that has come on the market.
E-flyer Best Practices
Check out these real estate email flyer (e-flyer) best practices:
Always use an email header
Including your customized email header is an effective branding touch and makes it easy for those who receive your message see how to connect with you.
Create a personalized greeting
Make sure the email is personally addressed to each individual on the distribution list, not a generic salutation like “Dear Valued Client”. Personally addressed mass emails highlight that the email is from someone you know. And because the email doesn’t look like spam, open and click through rates are much higher.
Include several high-quality photos
Your flyer should be visually appealing, so make sure you include the highest quality images of the interior and exterior of the property possible, as blurred images can be off-putting and hard to view.
Keep the messaging concise
Include language that is easy to scan and descriptively vivid. Also, utilize bullet points, as they are a great way to show off key features of a property in a clear, concise way.
Include a clear call to action (CTA)
Your contact received your message, but what’s the next step they should take? Often times, it’s as simple as providing a link to more detailed listing information or clear directions to call to learn more.
Make it shareable
Maybe that property isn’t quite right for the person you sent it to, but is perfect for someone he or she knows. By providing “Share” buttons at the bottom of the e-flyer, it’s easy for readers to share the property with their social contacts.
Remember, it’s not just enough to send a great looking e-flyer. Be sure to see how effective it is. Through IXACT Contact’s Campaign Reporting feature, you can see who has opened your Just Listed e-flyer, and more importantly, who has clicked on any hyperlinks. Those interacting with it may be the hot lead you’ve been looking for!
See these best practices in action. Check out our Real Estate E-Flyer Infographic!