In real estate, it’s hard to generate high quality leads and grow your real estate database. If you’d like to expand your sphere of influence (SOI), a real estate contact management software can help.
In real estate, there are a number of ways to grow your real estate SOI.
One way is through hosting events like a client appreciation nights. Another way is through sponsoring a local sports team or organization in your community. Both of these activities help spur positive word of mouth about you and your services. With a real estate contact management software, you can plan, schedule, and organize these events and sponsorships and be reminded of key tasks and dates.
You can also take advantage of the system’s email marketing/ drip marketing campaigns as well as Just Listed and Just Sold e-Cards and e-Flyers. Consistent email communication with your real estate sphere of influence will help you grow your network because people will remember you and recommend you to their friends and family members.
And here’s one more way a great contact management system will be instrumental in helping you achieve your goal of expanding your SOI: the system’s built-in Business Directory (note that IXACT Contact has this important feature but not all CRM’s do).
With the software’s built-in Business Directory, you can manage a comprehensive list of home service providers such as landscapers, plumbers, interior designers, and attorneys, and recommend these service professionals at every opportunity that affords itself.
You’ll grow your SOI because you’ll find that when you recommend professionals to others, these professionals will reciprocate and refer people your way. And when they themselves are looking for the services of an Agent, you can be assured that you’re the one they’ll call.
At the end of the day, if you’re looking to get more leads and grow your database, you need to get on board with a real estate contact management software, if you don’t have one already. We hope that this blog post has given you some ideas for how to use a CRM to grow your sphere. Good luck!
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