Our last blog post was about how you can use the Email Campaign Reporting feature in your real estate contact management software to identify your hot leads.
We promised that today we would talk about what key email marketing terms mean, such as soft bounce, hard bounce, total message opens, unique message opens, and total click-throughs.
Hard Bounce: When the recipient’s server rejects the email, it’s classified as a hard bounce. If the email is rejected by the server, this is usually an indication that the email address is no longer valid. It’s important to delete all email addresses that have hard bounced from your real estate database.
Soft Bounce: A soft bounce means that the server rejected the email, but for a temporary reason, such as the recipient’s mailbox is currently full or the server is currently down.
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Total Message Opens: Total message opens is the total amount of times your email was opened. Included in this number are people who opened the email multiple times. So if you sent an email to John and Mary and John opened the email five times and Mary once, your total message opens would be six.
Unique Message Opens: Unique message opens is the number of people who opened the email. So if John opened the email five times, it would only be counted once in the unique message opens number.
It’s important to keep in mind that open rate can sometimes be misleading. This is because with certain email clients, such as Outlook, someone can view an email in their preview pane but not technically “open” it. If this is the case, it won’t be counted in your open rate.
Total Click-Throughs: The total number of times a link within an email has been clicked. If you click on the Link Analysis tab in your IXACT Contact Campaign Reporting dashboard, you’ll be able to see both total click-throughs and unique click-throughs.
If you have any questions about any of the terms discussed in this article and you’re an IXACT Contact customer, feel free to call our Customer Support Team at 1-866-265-6990.
If you’re not an IXACT Contact customer but interested in learning more about our real estate contact management software and its powerful email marketing capabilities, call us today at 1-866-665-0018.
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