The #1 Email Marketing Mistake Made by Real Estate Agents

An effective real estate email campaign isn’t rocket science! It takes an organized lead database, good message content, compelling subject lines, solid marketing strategies and consistent effort. Of course, it helps tremendously if you have an excellent CRM for real estate! However, even with all of these things in place, agents can struggle with lead […]

Continue Reading

6 Unforgivable Real Estate Email Marketing Misconceptions

Say it with me now, “Email marketing IS NOT dead! Email marketing IS NOT dead!” And it’s not going anywhere. So buckle your seatbelt because once we debunk these email marketing misconceptions and you learn some new good practices, you’ll find new levels of real estate success! As an Agent, marketing is important for attracting […]

Continue Reading

How to Get More Real Estate Leads by Using Reporting

real estate reporting

Many of the savvy real estate marketers I know are big believers in email marketing – and it’s no wonder why!  According to a study by McKinsey, conversion rates to purchase are three times higher with email marketing than with social media! Email marketing is a cost effective way to keep in touch and stay […]

Continue Reading

Real Estate Email Marketing Terms: Making Sense of it All

Our last blog post was about how you can use the Email Campaign Reporting feature in your real estate contact management software to identify your hot leads. We promised that today we would talk about what key email marketing terms mean, such as soft bounce, hard bounce, total message opens, unique message opens, and total […]

Continue Reading

Identify Your Hot Real Estate Leads in Under a Minute

Did you know that with IXACT Contact’s innovative Email Campaign Reporting feature, you can find out who your hot leads may be? In today’s blog post, we’ll show you how, in under a minute, you can use your real estate contact management software to discover the hot leads in your database. Using Your Real Estate […]

Continue Reading

Real Estate Email Marketing: Finding the Balance

This is a great article that was written by Hannah Kennedy at Fathom Online Marketing. It underscores the importance and value of real estate email marketing and emails in reaching your database. With IXACT Contact’s real estate contact management system, you can send unlimited drip emails and 1,000 free mass emails per month. Make sure […]

Continue Reading

« Older posts |