Using Email to Leverage Your Real Estate Marketing Strategies

cropped7Real estate agents invest time and money in their Agent websites, social media pages and CRM software, but they may not realize how to tie these efforts together! A recent article in Entrepreneur magazine revealed why email should be at the center of your real estate marketing marketing. We’re sharing the highlights, along with our suggestions for real estate agents!

First, it’s important to realize that email remains the most direct and effective marketing channel that you have with your prospects. For this reason, you should try to capture email addresses across all of your online channels.

For example, your social media posts should occasionally include compelling offers and invitations to subscribe to newsletters. You can offer a free home selling guide on Facebook, with a link to your lead capture page and downloadable PDF. Or, invite homeowners to “sign up” for a free home value consultation.

Even a YouTube video can be used to encourage viewers to “subscribe.” YouTube automatically notifies channel subscribers each time you post new content, and it allows you to add a personal message to these announcements. This enables you to link to your lead capture page, and invite viewers to sign up for your newsletter and other compelling offers.

Your Agent website should include lead capture forms. You may have noticed that pop-up boxes with compelling offers are now common on websites. This isn’t a random coincidence; email addresses are gold to strategic marketers! If you choose to avoid pop-up boxes, be sure each page has a prominent side column or header with a lead capture feature.

In other words, make it very easy for your visitors to see your lead capture form – and make it hard to resist. This doesn’t mean it should be obnoxious! Instead, your email opt-in box should be inviting, and include a valuable offer.

Mobile web use now reigns supreme, which means having a mobile-friendly website is becoming more important for real estate agents. Your lead capture forms should also appear on the mobile version of your website to ensure no potential leads fall through the cracks.

In summary, your online marketing strategies should be based around the core goal of collecting email addresses! This is the beginning of a multi-tiered strategy that will help you build an audience, improve engagement, and convert leads to active clients.

Your strategies should begin with a robust CRM for real estate that simplifies your lead management and email marketing! IXACT Contact includes detailed analytics that help you optimize your real estate marketing campaigns and improve conversion. Best of all, your IXACT Contact subscription comes with a Mobile-Friendly Agent Webiste! If you are not already using IXACT Contact, sign up now for the free 5-week trial!

Carrie Gable & the Real Estate Virtual Assistant team at RealSupport, Inc. work for many top real estate agents & brokers nationwide, offering marketing campaigns, branding, website & logo design, listing marketing efforts, lead management, technical support, marketing presentations, social media setup & management, copywriting, blogging and much more.