Consumer Choice and Real Estate Sales

This is a great video that sheds some light on consumer choice and how decisions are formed. There are so many choices that buyers and sellers have to make these days, including the choice of who their Agent will be.

Watch this video from a real estate perspective. Think about how you can position yourself as a trusted advisor and eliminate the anxiety that consumers often face when presented with myriad choices.

When people are faced with choices, such as deciding which Agent will represent them when buying or selling a home, they’ll often decide based upon who they have the deepest connection with or strongest relationship with.

How does a real estate contact management system play into all of this? Well, you can use it to ensure relationships with everyone in your sphere of influence (SOI) are being strengthened over time.You can use the system to schedule “Keep in Touch” events and assign contacts various Activity Plans.

And the Business Directory in your real estate contact management system can help you position yourself as a trusted advisor and get people coming to you to seek recommendations on business professionals.

Making choices doesn’t have to be a stressful, anxiety provoking activity. It’s your job as an Agent to make consumer choices easy and it’s in your best interest to do so.

What do you think of this video? How can you help your contacts choose you as their Agent?