A Real Estate Agent’s Guide to Connecting with Millennial Buyers and Sellers

Marketing to Millennial Real Estate Clients

Millennials make up 34% of all homebuyers, and 66% plan to purchase a new home in the next five years. That’s a significant segment of the real estate market that you don’t want to overlook! As you’re likely aware, the millennial generation has distinct shopping and buying behaviors, communication preferences and expectations that should be considered […]

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5 Steps to Attracting More Real Estate Referrals for Less Money

This post originally appeared on Inman, by Matt Bonelli. Real estate agents love receiving referrals; who doesn’t? Sometimes though, those referrals come with a big price tag. In some cases, the referral fee is upward of 40 percent! But, better to have business that you otherwise would not have had, correct? Here’s the interesting part. […]

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Best Methods for Getting Real Estate Testimonials

Your real estate website, social media posts, and local advertising are a few of the marketing pieces that generate leads for your real estate business. But testimonials are the powerful social proof that your prospects crave. Are you leveraging the power of testimonials from your happy clients? Comments from home buyers and sellers who have […]

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5 Things You Didn’t Know a Real Estate CRM Could Do

real estate crm

The term real estate CRM conjures up different ideas for different people. Maybe you think of an electronic rolodex, or a tool to remind you of your appointments. For many of us, a CRM is that thing we’ve been meaning to get to, but just haven’t found the time to research and implement it yet. […]

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5 Mistakes that Ruin Real Estate Relationships Before They Start

If you’re a regular reader of this blog, you know that we often discuss the importance of building meaningful real estate relationships, establishing your Sphere of Influence and staying in touch with your past clients.  Repeat and referral business are so valuable and achieved through what? You guessed it: relationships. Building quality relationships comes naturally to some people, but for many […]

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Top Tips for Building Your Real Estate Sphere of Influence

sphere of influence

Your Sphere of Influence (or SOI) is one of your most valuable resources as a real estate professional. Every Agent knows that repeat and referral business are the bread and butter of real estate sales.  Maintaining a healthy SOI means more individuals know of your services, use your services and may be referring your services to […]

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