How to Make an Impact with Personalized Marketing


The most successful marketing and sales strategies are no longer built around broad demographic populations. Today, smart marketers supplement their mass marketing with relevant, personalized messaging that is hyper targeted to the individual. Why personalized marketing works for real estate agents Personalized marketing fits hand-in-hand with the in-person sales effort real estate agents make with […]

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10 Ways to Upgrade Your Real Estate Communication Skills in 2016


real estate communication

Communication skills are crucial for real estate agents, and we all have areas we can grow to be more effective. Today I’m sharing a post with you from RETechnology with 10 tips for how to upgrade your real estate communication skills this year. Congratulations! A new lead or referral has just fallen into your lap. […]

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The Power of a Real Estate CRM – Why Making Multiple Contacts Matters!


As a real estate professional, you spend considerable money on marketing solutions. It may be tempting, especially for newer agents, to forgo a customer relationship management system. But this isn’t feasible long-term, and manual follow-up won’t give you the same results! Here’s why having a robust real estate CRM is one of the best moves […]

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10 Ways to Build Real Estate Client Loyalty


real estate client loyalty

You know that the loyalty of your clients can be the factor that determines what kind of year you have in real estate sales. But do you know how much of a difference loyal real estate clients make to your business? Consider this; a 5% increase in your customer retention can increase your profitability by […]

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Email Marketing Best Practices: Tips for Real Estate Agents


real estate email marketing

Isn’t it incredible the way email has changed how Agents can communicate with key contacts such as past clients and hot prospects? The flexibility and convenience is astounding. I can hardly remember what life was like before! The power of email does more than help you keep in touch with your college friends. It’s a […]

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