Today we’re re-blogging an article from Placester on the importance of relationship-building and tips agents can put into practice. There are three key points in this article that are worth bringing to the forefront:
1. It’s vital to keep the relationships you’ve built. We love this quote: “Each contact you make has a value, and each customer has a lifetime value. Lose contact with your prospects, leads and customers, and you’ll be squandering your greatest asset.” It’s so true. Remember, it costs five times less money, time, and energy to retain a client than to acquire a new one.
Be sure to use a real estate contact management system to make sure you’re following-up at the appropriate times, sending a monthly real estate newsletter and real estate thank you cards, and remembering to wish your clients a Happy Birthday and happy home-purchase anniversary date.
2. One way to grow your SOI is by participating in the community. You can do this through sponsorship, which can be instrumental to getting more real estate leads and building awareness and rapport with community members.
3. Agents should focus on growing their real estate sphere of influence (SOI). The more people you know and who know you, the more leads and clients you will eventually get.
Enjoy the blog post:
Every agent is glued to his iPhone or laptop screen these days. However, it’s important to remember on the other side of all those zeroes and ones are real people, and they’re the ones who keep your business going.
Relationships are your bread and butter—and when we say that, we’re not talking the little dinner rolls you fill up on before your meal arrives.
To understand how to maximize your relationships as a real estate agent, start by asking the basic questions: who do you know, and who knows you? The answers will go far in revealing the extent of your sphere of influence, the collection of people for whom you and your business have weight. The greater your sphere of influence, the more of a magnet you become for prospects—and the better your chances of turning them into customers.